ROLE OVERVIEW

Croud is a global, full-service digital marketing agency. Through a seamless combination of data, technology and creativity, our teams drive business performance and long-term growth for ambitious brands

Located in Atlanta, our office is home to a group of highly-skilled digital experts, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud offers hands-on experience working with some of the world's leading brands across every industry sector. 

This is an exciting opportunity for a diligent and innovative individual to join our Creative Strategy team as a Creative Strategist. In this role, you will build authentic brand-audience connections across digital channels by strategically planning and managing the creation of original content to drive performance for our clients.

Your responsibilities will include both creative and analytical tasks, focused primarily on paid & owned social — from brainstorming new campaign ideas, outlining storyboards, and planning content calendars to implementing testing methodologies, analyzing performance, and iterating on learnings and feedback.

You will thrive in this role if you are highly organized, proactive, and able to manage multiple projects at once, all while bringing fresh, creative thinking to the table. We’re looking for someone with demonstrated experience leveraging data and audience insights to fuel campaigns that drive business results.

RESPONSIBILITIES

• Content & Campaign Planning: Develop and manage audience-first, data-informed content calendars and campaign briefs in partnership with Account Managers, Paid Media experts, and client contacts.

• Audience Analysis & Definition: Leverage first-party audience analysis tools to identify and define demographic, lifestyle, and behavioral insights. Translate these effectively to internal and client stakeholders to influence creative, targeting, and business decisions.

• Creative Direction: Provide clear and detailed guidance to designers, writers, and creators to bring campaigns to life via copy, graphic design, photo, and/or video assets. Guide the production/capture of original content through strong storyboards, shot lists, and strategic guidance.

• Data Analysis: Consistently review performance data, including via software (i.e. Motion), raw data reports, and dashboards, in order to identify patterns and insights and recommend optimizations and iterations for improvement.

• Strategic Communication: Persuasively and confidently communicate recommendations and learnings to both internal and client stakeholders in a way that builds trust and contributes to efficiency in collaboration as well as client retention and growth.

REQUIRED QUALIFICATIONS

• Demonstrated experience planning and executing successful content strategies on owned and paid social media channels.

• Demonstrated ability to analyze data, identify patterns, and derive and communicate actionable insights to fuel performance.

• Experience analyzing audience segments to identify demographic, lifestyle, behavioral, and location-based trends.

• Experience providing clear guidance and direction to creative specialists for asset production.

• Experience working in social and paid media publishing, listening, owned/competitor analysis, and reporting tools and software.

• Experience leading strategic conversations and securing buy-in for campaign and creative concepts with key stakeholders.

• Experience creating reports and leading conversations about data and insights.

• Proficiency in Google Workspace (Drive, Chat, Gemini, etc.).

• Proven track record of working to and meeting deadlines

• Proven time management skills and ability to manage tasks simultaneously

• Strong communication, organization, and presentation skills

• Experience working in teams to meet a common goal

Desirable:

• Previous agency experience a plus but not required

• Previous experience in social content creation (even if only for your personal channels!) a plus

• Hands-on experience launching, managing, and/or analyzing paid media campaigns in-platform on Meta, Tiktok, or Google

• Experience with one or more of the following tools: Placer.ai, Motion.ai, HeyOrca, Sprout Social

COMPANY BENEFITS

Every full-time employee is eligible for the benefits listed on our careers site which include:

• PTO/ Vacation: 20 days vacation a year, 12 public holidays observed (subject to client needs and managerial approval). More details on our vacation/paid time off policy.

• Profit-sharing bonuses

• 401(K) Savings Plan: 100% on contribution up to 4%

• Competitive employer-contributed Health Insurance

• Access to personalized health guidance via Health Advocate

• Membership to TalkSpace (Mental Health Support)

• Paid parental leave

• Dog-friendly office along Zonolite Park in Atlanta’s Morningside neighborhood

• A vibrant, non-competitive, friendly & respectful culture and environment

COMPENSATION

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.