The Strategy & Planning team works closely with Croud's channel teams, including PPC, SEO, Display, Social, and Analytics, creating integrated solutions for clients.
The team primarily focuses on supporting client work from an objective, holistic perspective, with projects that deliver fresh ideas, and market or competitor insights. Using Croud’s proprietary 4D framework, the Strategy & Planning team is dedicated to creating bespoke, innovative solutions that drive sustainable growth for clients. They also support the Sales team, as regular contributors to the project teams that respond to a pitch brief, devising strategies and Croud's pitch narrative for prospective new clients.
Additionally, the Strategy & Planning team act as contributors to Croud's innovation in data science and engineering. Whether it be with systems that handle large data sets, or with the predictions made possible by machine learning, they work to research and develop new capabilities. To top it all off, the team even contributes to Marketing with written "thought leadership" articles, attendance at networking events and presentations delivered at speaking opportunities.
If you’re well-rounded, hard working and passionate about strategy and planning, this could be the department for you!