ABOUT CROUD

Croud is an independent global media, creative, and data agency helping our clients make their next best move. We help brands unlock growth with Return on Intelligence - applying innovative intelligence across brand strategy, integrated media, social, creative, and data. We deliver this through our proprietary tech platform, CroudOS, our Croudie network and our award-winning global teams.

Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This unique business model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages.

Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW

Our culture is collaborative, connected, and focused on continuous learning. We drive innovation, empower our people, and are committed to positively impacting our communities and the planet.

ROLE OVERVIEW

We’re looking for a Senior Comms Planner to lead the development and execution of integrated media and creative strategies across client accounts at Croud and Born Social.

In this role, you will translate social-first (but not social-only) strategies into actionable media plans, bridging the gap between creative and media to deliver campaigns that hit client objectives. You will work closely with client services, creative teams, and media agencies to identify opportunities to scale work across channels, optimize performance, and demonstrate measurable impact.

You will also play a key role in team development, guiding midweight planners, improving internal processes, and strengthening the agency’s comms planning expertise. This is a strategic and client-facing role that combines creativity, analytics, and leadership to drive growth for both clients and the agency.

RESPONSIBILITIES

• Comms Planning Delivery
  • Lead the alignment of client campaigns with media agency plans, identifying innovative creative media opportunities that maximize impact.
  • Bring social-first creative expertise and platform knowledge, using social listening and insights to inform media strategies.
  • Plan campaigns designed to hit client objectives, bridging the gap between creative and media to deliver the best possible outcomes.
  • Collaborate with client services and media agencies to identify opportunities to scale work beyond social.
  • Develop and support measurement frameworks to demonstrate content effectiveness, working with Data & Insight teams on short- and long-term solutions.

• Client Services & Agency Relationships
  • Represent the comms planning team for clients, helping them understand how media planning drives performance and impact.
  • Build and maintain strong relationships with media agencies (e.g., Mindshare, OMD, PHD) to co-produce media-aligned content and identify cross-platform opportunities.
  • Own relationships with platform representatives to secure support, early access, and new opportunities.
  • Contribute to New Business pitches by creating comms/media strategies that demonstrate value and growth potential.

• Team Leadership & Development
  • Lead and support the progression of midweight planners, fostering a culture of continuous learning and collaboration.
  • Drive process improvements within the comms planning team to increase efficiency, output quality, and relevance.
  • Support internal education initiatives to increase understanding of comms planning across the agency.
• Cross-Agency Collaboration & Growth
  • Lead and support the development of midweight planners, actively upskilling the team and fostering a culture of continuous learning.
  • Identify process improvements within the comms planning team to increase efficiency and quality.
  • Champion a collaborative and connected team culture, ensuring alignment with agency values and long-term vision.

PERSON SPECIFICATION

Required:

• 3+ years minimum experience in comms planning or media planning for social
• In depth understanding of paid social channels & formats, including non-auction buys
• Understanding of the media ecosystem including search & programmatic
• Confident with Meta & Tiktok ads manager, as well as other key platforms
• Experience working alongside multiple different teams and work streams to ensure media is considered throughout strategy and into delivery
• Understanding of key Social performance metrics including but not limited ER, CTR, CPM - and how to understand media effectiveness off the back of them
• Experience with data tools such as Datorama, DataStudio and ads manager
• Confident presenting media ideas & approaches to key stakeholders
• Media Data Analysis - Excel capable & able to produce pivot tables, analyze paid & organic media data

Preferred:

• Experience working alongside other agencies
• Experience working in paid with Snapchat, Youtube, X or any other social platforms (Reddit, Twitch, Pinterest, etc)
• Experience in other digital media or OOH
• Experience with Sprinklr, TGI & GWI
• Experienced working with creative teams
• Any experience across organic social planning

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• 25 days holiday per year with the option to purchase an additional 5 days
• Discretionary annual performance based incentive
• Sales Commission
• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• Recruitment Referral Bonus
• Health & Wellbeing Contribution
• Ride to Work Scheme
• Railcard & Season Ticket Loan
• Home Office Equipment (chair and screen)
• Office Perks: Free fruit, breakfast cereals, lunches twice a week, snacks, and tea/coffee
• Enhanced Family Leave: Including primary and secondary family leave, extended parental leave, and shared family leave.
• Life Assurance & Income Protection
• Medical Cash Plan
• Pension
• Learning & Development: Access to Croud Campus, curated third-party learning platforms, and an IPA Membership with subsidised training and events
• Peer Recognition: Through our “Bonusly” program
• Team Off-Sites & Social Events
• Year-round Holiday Celebrations
• Flexible Working Options
• A Day to Make a Difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.  

OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:

• In it together - our value on integration, collaboration and outcomes
• Eye on the future - our value on futurism, creativity and passion
• Generous in spirit - our value on people, development and inclusion
• Do what you say - our value on integrity and accountability
• Make a difference - our value on purpose and impact