ABOUT CROUD & ROLE OVERVIEW

Croud is a global brand and performance media agency that helps businesses drive sustainable growth in an evolving marketing landscape. Combining deep expertise in performance marketing with brand strategy, integrated media, social, creative, and analytics, Croud delivers a Return on Intelligence so brands can make their next best move.

Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This unique model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages.

Located in the heart of SoHo, our New York office is home to a group of 100+ highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with some of the world's leading brands across every industry sector.

Find out more about Croud NY in here!

This is a client-facing, front-line management role for a highly intelligent, charismatic and creative thinking leader who is passionate about paid social media and performance-driven e-commerce marketing.The successful candidate will demonstrate deep paid social expertise across multiple platforms and international markets, strive for repeatable success through rigorous testing and optimization, and have a desire to question everything in pursuit of operational and client service excellence. They will be expected to provide bold and confident recommendations and sound leadership, backed by innovative flair and analytical experience.

The ideal candidate will work across Meta (Facebook/Instagram), TikTok, LinkedIn, Pinterest, Snapchat, X, and other paid social platforms, with a focus on planning, creating, managing, and optimizing paid advertising campaigns that drive measurable e-commerce results for a global DTC brand. As a Senior Account Manager, the ideal candidate will have responsibility to manage and mentor 1-2 account managers and/or associates, autonomously lead day-to-day client relationships, and exhibit deep multi-platform paid social expertise with proven experience managing international campaigns.

At Croud, our vision centers around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

• In it together - our value on integration, collaboration and outcomes

• Eye on the future - our value on futurism, creativity and passion

• Generous in spirit - our value on people, development and inclusion

• Do what you say - our value on integrity and accountability

• Make a difference - our value on purpose and impact

RESPONSIBILITIES

Campaign Management & Optimization

• Plan, create, manage, optimize, and forecast paid social campaigns across Meta (Facebook/Instagram), TikTok, LinkedIn, Pinterest, Snapchat, X, and emerging social platforms

• Execute and oversee paid social campaign processes from start to finish, including audience research and strategy, creative briefing and testing, campaign trafficking, troubleshooting, optimization and reporting

• Manage global campaign execution across international markets, navigating platform, strategy, budget allocation, promotion, and creative nuances

• Establish and execute strategies to deliver results against primary client KPIs including ROAS and new customer acquisition

• Drive continuous improvement through structured testing frameworks (creative testing, audience testing, placement optimization, bidding strategies)

E-commerce & Performance Expertise

• Manage catalog integration and dynamic product ad strategies to maximize product discovery and conversion (Catalog ads, ASC, GMV Max, etc.)

• Develop sophisticated audience strategies including custom audiences, lookalikes, prospecting vs. retention segmentation, third-party data providers, and first-party data activation

• Optimize for e-commerce KPIs including ROAS, CAC, new customer acquisition, AOV, and customer lifetime value

• Understand and navigate attribution models (last-click, view-through, multi-touch) and work with third-party attribution platforms (Rockerbox, Triple Whale, etc.) to inform strategy

• Understand pixel implementation and Conversions API (CAPI) setup to assist in troubleshooting tracking issues with ad ops team and client technical resources

Creative & Content Strategy

• Provide data-driven creative insights to inform ad development, identifying what resonates with target audiences and when creative fatigue sets in

• Guide testing strategies for creative variations including static ads, video, Reels, Stories, TikTok content, and user-generated content (UGC)

• Leverage influencer and creator content within paid social campaigns to maximize authenticity and engagement

• Support social commerce initiatives including Shops setup, live shopping integration, and in-platform checkout optimization (where applicable)

Client & Stakeholder Management

• Build and maintain strong, trusted relationships with clients, serving as the day-to-day channel expert for paid social activation

• Create and deliver flawless client-facing reports based on accurate data and insightful analysis that tells the “so what?” behind the numbers

• Develop and deliver account development plans or roadmaps based on client campaign briefs and quarterly business targets

• Collaborate with Strategy and Planning, Analytics, and Client Leadership teams to develop integrated media strategies

• Support business development by contributing to pitches (account audits, presentations, case studies) and identifying opportunities to expand services with existing clients

Team Leadership & Development

• Manage and develop 1-2 team members including task delegation, training coordination, ad hoc constructive feedback, and participation in Croud's career development framework

• Lead by example, demonstrating best-in-class paid social expertise and client service

• Foster a culture of testing, learning, and continuous improvement within the team

• Share knowledge and mentor junior team members to elevate overall team capabilities

DESIRED QUALIFICATIONS

• At least 3 years of hands-on experience in paid social media marketing, demonstrating deep expertise in platform management (Meta, TikTok, LinkedIn, Pinterest) with a proven track record of exceeding performance goals against e-commerce KPIs (ROAS, new customer acquisition, conversions)

• Experience managing paid social campaigns for international/global brands across multiple markets and regions

• Strong understanding of e-commerce fundamentals including catalog management, pixel/CAPI implementation, dynamic product ads, and conversion optimization

• Expertise in advanced audience strategies including custom audiences, lookalike modeling, prospecting/retargeting segmentation, and first-party data activation

• Demonstrated ability to analyze campaign performance data and translate insights into actionable optimizations

• Experience with platform-native reporting tools (Meta Ads Manager, TikTok Ads Manager, etc.) and comfort navigating complex data sets

• Excellent communication skills, both written and verbal, with the ability to present complex data in clear, compelling narratives

• Proven problem solver who can manage a team, clients, and projects to deadlines

• Polished presenter and storyteller possessing the ability to quickly build confidence with clients and stakeholders

• A team player who is invested in team development, well-being, and growth as well as client success

• Strong numeracy and analytical skills with advanced proficiency in Microsoft Excel/Google Sheets

• Comfort working across time zones and managing multi-market campaign requirements

Preferred Experience & Certifications

• Meta Blueprint certifications (e.g., Meta Certified Media Buying Professional)

• TikTok, LinkedIn, Pinterest, or Snapchat platform certifications

• Experience with paid social management and reporting platforms such as Smartly.io or Motion

• Familiarity with attribution platforms such as Rockerbox or Northbeam

• Experience with data visualization and reporting tools such as Datorama

• Understanding of creative testing frameworks and ad fatigue mitigation strategies

• Familiarity with social commerce features and in-platform shopping experiences

• Experience with video content strategies including Reels, Stories, and TikTok formats

• Knowledge of UGC content utilization and creator partnerships within paid campaigns

• Bachelor's degree in marketing, business administration, or related major

COMPANY BENEFITS & COMPENSATION

Every employee is eligible for the benefits listed on our careers site which include:

• PTO/ Vacation: 20 days vacation a year 12 public holidays observed

• Public Holidays: 12 days observed

• Sick Days: 7 days annually

• Summer Fridays: Early finishes from Memorial Day to Labor Day

• Bereavement Leave: Paid time off for personal loss

• Parental Leave: Enhanced leave plus FMLA through NY state

• 401(k) Savings Plan

• Sales commission with pitch opportunities

• Recruitment referral bonus

• Pre-tax commuter benefits

• Full Paid Medical Insurance for Employee Only (including dental and vision)

• Dependent contribution to Medical, dental and vision coverage

• Employer paid life insurance coverage

• Monthly gym membership stipend

• Access to personalized health guidance via Health Advocate

• Free Citi bike membership

• Membership to TalkSpace (Mental Health Support)

• Hybrid workspace support - home office setup is provided

• Agile working policy

• Complimentary access to fruit, cereals, snacks, soft drinks, tea, and coffee

The salary range for this position is $95,000 to $105,000 (DOE)

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.  

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.