Associate Director, Retail Media
ABOUT CROUD & ROLE OVERVIEW
Croud is a global brand and performance media agency that helps businesses drive sustainable growth in an evolving marketing landscape. Combining deep expertise in performance marketing with brand strategy, integrated media, social, creative, and analytics, Croud delivers a Return on Intelligence so brands can make their next best move.
Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This unique model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages.
Located in the heart of SoHo, our New York office is home to a group of 100+ highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with some of the world's leading brands across every industry sector.
Find out more about Croud NY in here!
As an Associate Director, Retail Media, the successful candidate will be a dynamic leader with a proven track record of:
Building and leading high-performing retail media teams across endemic retail platforms (Amazon, Walmart, Target, etc.) and retail-focused programmatic activation
Deep expertise in retail media advertising including sponsored product listings, display, video, and programmatic capabilities across major retail media networks
Strategic thinking around closed-loop attribution, incrementality measurement, and retail media effectiveness
Contributing to the development of Croud's retail media practice through thought leadership, new business support, and operational excellence
At Croud, our vision centers around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.
In it together - our value on integration, collaboration and outcomes
Eye on the future - our value on futurism, creativity and passion
Generous in spirit - our value on people, development and inclusion
Do what you say - our value on integrity and accountability
Make a difference - our value on purpose and impact
RESPONSIBILITIES
People Management
Oversee and develop a team of 3-5 retail media specialists, including both endemic platform experts (Amazon Sponsored Ads, Walmart Connect, Roundel Media Studio, etc.) and retail media-focused programmatic specialists
Act as a player-coach: willing and capable to be hands-on when needed, but primarily focused on coaching, developing, and elevating team capabilities
Manage team towards internal operational targets and profitability metrics
Responsible for hiring and onboarding new retail media team members
Foster a culture of continuous learning and innovation within the retail media practice
Client management and account strategy
Serve as the day-to-day lead, mapped to senior retail media client stakeholders, working in partnership with holistic leadership teams (Client Leads and Account Directors)
Develop deep expertise in clients' business objectives, product portfolios, retail partnerships, and e-commerce strategies
Lead the development of integrated retail media strategies that span endemic platforms (Amazon Sponsored Ads, Walmart Connect, Roundel, Instacart Ads, etc.) and retail-focused programmatic activation (Amazon DSP, Walmart DSP, Trade Desk retail partnerships)
Proactively create and deliver performance forecasts, budget recommendations, and strategic initiatives to meet and exceed client KPIs
Collaborate with analytics teams (internal and client) on measurement including incrementality testing, closed-loop attribution, and retail media lift studies, bringing knowledge of partner and platform-specific analytic offerings to the conversation (Amazon Marketing Cloud, Walmart Luminate, etc.)
Stay at the forefront of retail media innovation and ensure clients benefit from emerging opportunities across the retail media ecosystem
Operational Management
Support team members to ensure flawless campaign execution and operational delivery against client and internal KPIs
Lead the development of best practices, processes, and institutional knowledge for retail media activation
Evaluate, recommend, and implement retail media management platforms and tools (Pacvue, Skai, Stackline, etc.) to enhance team efficiency and client outcomes
Partner with cross-functional teams (Analytics, Strategy, Creative) to deliver comprehensive retail media solutions
Oversee a team split between endemic retail platforms and programmatic retail focused media buying
Practice Leadership and Development
Play a key role in building and scaling Croud's retail media practice as a strategic differentiator
Contribute to new business efforts through prospect account audits, capability presentations, and strategic recommendations
Develop thought leadership content including case studies, POVs, and insights that establish Croud's retail media expertise
Identify and evaluate emerging retail media platforms, technologies, and partners
- Collaborate with leadership to define retail media service offerings, pricing models, and go-to-market strategies
DESIRED QUALIFICATIONS
Clear passion for retail media and the evolving commerce media landscape
Minimum of 4 years of hands-on retail media experience across endemic platforms (Amazon Sponsored Ads, Walmart Connect, Roundel, Instacart Ads, or similar) and/or retail-focused programmatic buying (Amazon DSP, Walmart DSP, Trade Desk retail partnerships)
Experience managing both upper-funnel (awareness, consideration) and lower-funnel (conversion, sales) retail media campaigns
At least 2 years of direct line management experience, mentoring and training
Demonstrated expertise with retail media management platforms (Pacvue, Skai, Stackline, or similar)
Strong understanding of retail media measurement including incrementality, closed-loop attribution, and platform-specific analytics capabilities
Familiarity with e-commerce strategy and retail partnerships (bonus, but not required)
Experience contributing to new business pitches and practice development initiatives
Ability to translate complex retail media concepts into clear, strategic narratives for clients and stakeholders
Mathematical and analytical mindset with strong problem-solving capabilities
Excellent communication, organizational, and presentation skills
Proven experience managing client expectations and building trusted advisor relationships
Impeccable attention to detail and commitment to operational excellence
Degree level education or relevant equivalent experience
COMPANY BENEFITS & COMPENSATION
Every employee is eligible for the benefits listed on our careers site which include:
- PTO/ Vacation: 20 days vacation a year 12 public holidays observed
Public Holidays: 12 days observed
Sick Days: 7 days annually
Summer Fridays: Early finishes from Memorial Day to Labor Day
Bereavement Leave: Paid time off for personal loss
Parental Leave: Enhanced leave plus FMLA through NY state
401(k) Savings Plan
Sales commission with pitch opportunities
Recruitment referral bonus
Pre-tax commuter benefits
Full Paid Medical Insurance for Employee Only (including dental and vision)
Dependent contribution to Medical, dental and vision coverage
Employer paid life insurance coverage
Monthly gym membership stipend
Access to personalized health guidance via Health Advocate
Free Citi bike membership
Membership to TalkSpace (Mental Health Support)
Hybrid workspace support - home office setup is provided
Agile working policy
Complimentary access to fruit, cereals, snacks, soft drinks, tea, and coffee
The salary range for this position is $120,000 to $140,000 (DOE)
Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).
Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.
Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.
- Department
- Retail Media
- Locations
- New York
- Remote status
- Hybrid
New York
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