ABOUT CROUD

Croud is a global, full-service marketing agency with offices in New York, Atlanta, London, Shrewsbury, and Dubai. We partner with ambitious brands to drive both immediate business performance and long-term growth - blending data, technology, and creativity to deliver marketing that works.

Rooted in our performance heritage, Croud has evolved into a strategic partner for modern marketers, offering full-funnel media, brand and communications planning, creative, influencer, SEO and analytics solutions.

Our unique operating model - powered by a global network of 2,500+ digital experts - gives us the flexibility to deliver exceptional work across 120+ markets and 60+ languages.

Find out more about Croud NY here!

ROLE OVERVIEW

As we embark on the next phase of our growth, we are seeking an experienced digital practitioner, who is passionate about delivering exceptional performance and results for our clients.

As a Director, the successful candidate is expected to be an strategic leader and cross-channel expert who can drive business growth and has a proven track record of:

• Leading and scaling high-performance teams of 8 or more digital media specialists across a portfolio of several clients

• A depth of campaign management and optimization experience that spans multiple verticals and channels (e.g. paid search, social and programmatic) with a deep understanding of integrated campaign strategy and execution

• Ability to effectively collaborate with other departments and stakeholders, including C-suite and executive leadership to deliver client first solutions and strategic plans that drive practice and agency growth

• Direct accountability for revenue outcomes, client and team retention, and departmental profitability targets

• Developing organizational best practices and mentoring talent at multiple seniority levels across the department to elevate overall team capabilities

RESPONSIBILITIES

People management

• Oversee and develop a team of 5-12 cross channel paid search, paid social and programmatic specialists across a varied client portfolio

• Manage team towards personal development goals, internal operational targets, profitability metrics, and client NPS goals

• Responsible for hiring decisions and team planning, including the building of talent pipelines for continued growth and secessions

• Mentor and develop junior talent within team and foster greater skill development department wide

Client management and account strategy

• Learn about our clients business, industry, and their marketing plans to provide best in class strategic guidance for their digital media

• Partner directly with C-suite and senior client stakeholders to align digital media strategy and execution with broader business goals

• Lead cross-channel strategy development and ensure specialist channel expertise is integrated into consistent and compelling strategic narratives

• Own revenue accountability and client retention targets, proactively identifying growth opportunities and collaborating on renewal strategies with Client Leadership

• Proactively create and deliver performance forecasts and related initiatives to deliver and surpass client performance goals

• Stay informed on the latest industry developments and where applicable, ensure clients are kept up to date and understand any new challenges and opportunities

Operational management

• Support team members to ensure campaign and operational delivery against client and internal KPIs

• Lead the development of best practices and processes; build institutional knowledge for key functions

• Contribute to new business development through thought leadership, pitch participation, and client relationship building

• Drive innovation and emerging channel adoption to maintain competitive advantage and expand service offerings

• Work with cross-functional teams to maintain and develop a best-in-class product offering for all digital channels

 REQUIRED KNOWLEDGE

• A clear passion for digital marketing and proven leadership in the space

• Degree level education or relevant equivalent experience

• Minimum of 8 years’ paid search, paid social and programmatic advertising experience

• 5+ years line management experience, mentoring and training

• Enjoys leadership responsibility and talent development with a proven track record

• Ability to level up by simplifying complex and technical concepts

• A mathematical and analytical mind with strategic business acumen

• Proven track record building strong partnerships with internal and external senior and C-suite stakeholders

• Excellent communication, organizational and presentation skills with executive level polish

• Extensive experience in client expectation management roles and situations, able to manage and direct client expectations

• Impeccable attention to detail

• New business development experience and comfort with pitch processes

KEY STAKEHOLDERS

Line Manager: VP, Biddable

Direct Reports: Associate Director and/or Senior Account Manager(s)

Other stakeholders: The role will work closely with various teams including but not limited to New Business, Strategy & Planning, SEO and Analytics

COMPANY BENEFITS

● 20 days vacation a year with 12 public holidays observed

● Early finish throughout the summer months

● Enhanced paid parental leave

● Healthy in-office meals and snacks

● 401(k) Savings Plan

● Sales commission with pitch opportunities

● Annual performance bonus

● Pre-tax commuter benefits

● Full paid medical Insurance for employee (including dental and vision)

● Dependent contribution to medical, dental and vision coverage

● Employer paid life insurance coverage

● Monthly wellness membership stipend

● Access to health guidance and wellness resources

● Free Citi bike membership

● Hybrid workspace support - home office setup is provided

● Agile working policy

● Regularly scheduled social events and quarterly team offsites

COMPENSATION

Salary Range for this position is $150,000 - $170,000 per year.

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.