ABOUT CROUD & ROLE OVERVIEW

Croud is a global brand and performance media agency that helps businesses drive sustainable growth in an evolving marketing landscape. Combining deep expertise in performance marketing with brand strategy, integrated media, social, creative, and analytics, Croud delivers a Return on Intelligence so brands can make their next best move.

Founded in 2011 to reinvent the agency model, Croud combines 600+ in-house digital experts with a global network of 2,900 on-demand marketing specialists. This unique model enables us to operate with agility, delivering tailored solutions that drive meaningful and measurable growth for our clients in over 120 markets and 60+ languages.

Located in the heart of SoHo, our New York office is home to a group of 100+ highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with some of the world's leading brands across every industry sector.

Find out more about Croud NY in here!

As a PR & Communications Manager, the successful candidate is expected to be a media-savvy all-rounder who can lead by example and has a proven track record of:

• Securing high-volume, strategic media coverage in top-tier trade and business outlets.

• Building strong relationships with reporters and editors at Adweek, AdAge, Digiday, Drum, Campaign, Forbes, Inc., and Entrepreneur.

• Placing thought leadership for executives and driving coverage for product launches, service line expansions, and new business wins.

• Raising profiles of key Croud executives in the industry across platforms, including podcast placements and earned speaking opportunities at industry tentpoles.

• Developing compelling narratives around AI, tech, and marketing trends that resonate with industry press.

• Working closely with US and global marketing and leadership teams on cross-departmental initiatives.

At Croud, our vision centers around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

• In it together - our value on integration, collaboration and outcomes

• Eye on the future - our value on futurism, creativity and passion

• Generous in spirit - our value on people, development and inclusion

• Do what you say - our value on integrity and accountability

• Make a difference - our value on purpose and impact

RESPONSIBILITIES

• Develop and execute proactive PR strategies that raise brand awareness and align with business goals.

• Cultivate and maintain deep relationships with key journalists in marketing trades and business media.

• Draft high-impact press materials including releases, advisories, pitches, and bylines.

• Partner with US and global leadership, marketing, and product teams to identify newsworthy story angles.

• Activating and placing original research and intelligence in US media.

• Preparing executives for media opportunities, including messaging, talking points, and interview preparation.

• Pitching and securing earned panel and keynote opportunities.

• Monitoring and reporting on media coverage, using analytics to refine outreach.

• Supporting reactive, crisis, and internal communications when required.

DESIRED QUALIFICATIONS

• 3–5 years of PR or external communications experience (agency or in-house).

• Demonstrated success placing stories with top marketing and business publications.

• Strong, existing, and proven press relationships within the marketing and business media landscape.

• Excellent writing, editing, and storytelling skills.

• Understanding of AI, tech, and digital marketing industry trends.

• Skilled in media monitoring and analytics tools (e.g., Cision, Meltwater).

• Able to work cross-functionally with internal teams and external partners.

KEY STAKEHOLDERS

• Line Manager: Director of Marketing, US

• Key Stakeholders: SLT and Executive Leadership Team

• Other stakeholders: Global and US Marketing Team, US Senior Leadership 

COMPANY BENEFITS & COMPENSATION

Every employee is eligible for the benefits listed on our careers site which include:

• PTO/ Vacation: 20 days vacation a year 12 public holidays observed

• Public Holidays: 12 days observed

• Sick Days: 7 days annually

• Summer Fridays: Early finishes from Memorial Day to Labor Day

• Bereavement Leave: Paid time off for personal loss

• Parental Leave: Enhanced leave plus FMLA through NY state

• 401(k) Savings Plan

• Sales commission with pitch opportunities

• Recruitment referral bonus

• Pre-tax commuter benefits

• Full Paid Medical Insurance for Employee Only (including dental and vision)

• Dependent contribution to Medical, dental and vision coverage

• Employer paid life insurance coverage

• Monthly gym membership stipend

• Access to personalized health guidance via Health Advocate

• Free Citi bike membership

• Membership to TalkSpace (Mental Health Support)

• Hybrid workspace support - home office setup is provided

• Agile working policy

• Complimentary access to fruit, cereals, snacks, soft drinks, tea, and coffee

The salary range for this position is $85,000 to $100,000 (DOE)

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.  

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.