ROLE OVERVIEW 

A genuinely different marketing and media agency. Our Performance Reinvented approach drives growth for brands in a world where there are no funnels, brand and performance are united and analytics leads the way.

We’re rooted in our performance heritage, and we bring that mindset to everything we do: brand planning, strategy, integrated media, social, creative, and data. We’re passionate about partnering with clients on their journey towards incrementality-centric marketing with strategic consulting, analytics and smart tools in support.

The result is cutting-edge digital marketing that drives real business impact, supported by a network of over 2,500 independent consultants helping us to deliver work in over 120 markets and 60+ languages.

Located in the heart of SoHo, our New York office is home to a group of 100+ highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with some of the world's leading brands across every industry sector.

Find out more about Croud NY here!

The overall purpose of this role is to support the SEO Director and VP Organic Performance and a team of Senior Account Managers, Managers and Associates in implementing a best in class SEO strategy for key clients. You will be responsible for the management and delivery of SEO scopes for our clients, using both internal resources and our network of specialists, in order to achieve client business objectives and targets.

You will be responsible for the build and effective implementation of client Account Development Plans (ADPs) in order to achieve client’s annual business objectives and targets as well as contributing to new business pitches and our innovation processes to ensure we always remain cutting edge in our craft.

You will have excellent knowledge of all component parts of SEO (from technical, to content and PR) and work with our specialist teams in these areas to lead on delivering a unified Organic Search strategy for clients. You will also be able to articulate SEO strategy to a senior audience, both externally and internally to our cross-channel counterparts.

RESPONSIBILITIES

• Development and execution of client strategy to increase profit, and provide great customer service to clients

• Work together with wider teams to devise and deliver Account Development Plans (ADPs) for each client to sustain and grow client performance

• Manage profitability of client accounts, ensuring resource is paced correctly to avoid under or over service

• Work with the Director of Organic Performance and our Strategy Directors to input into overall direction of department

• Pioneer direction of department across the team

• Develop, mentor and train team members, both remotely and in person

• Ensure client accounts are following SEO best practice, ensuring that hygiene factors are monitored and managed accordingly

• Play an active role in defining SEO best practice and scalable processes

• Stay up to date with new market tools and opportunities, which would support client strategy or Croud’s product offering, and share to the wider team

• Surprise and delight clients through innovation, knowledge share & insight; highlighting successes on a weekly basis (monthly for smaller clients)

• Support SEO Managers & Executives to adopt this approach to client management & performance

• Provide reporting and measurement of the effectiveness of campaigns, ensure client reports are delivered on time and accurately

• Share learnings with the wider Social, Display, PPC and Analytics teams to drive performance and efficiencies

• Provide direction and guidance to the SEO Executives and Managers to deliver excellence in required communication and client service standards for each client as well as generally

• Direct line manage a team of SEO Executives and Managers, managing monthly 1:1s and Quarterly Performance Reviews (QPRs), mentor new team members to become operational in their roles quickly and efficiently

• Advocate knowledge share, drive delivery of cross channel processes and sharing of tools. Lead by example and drive the team to share knowledge cross team and cross channel

• Innovate new technologies and ways of working, monitor market trends in order to support internal growth and efficiency strategies. Support and contribute to the development of the tech roadmap

• Oversee regular or ad hoc projects and delivery of projects within the team.

• Contribute to the new business process and oversee management of sales support delivery from the team as required / requested by the sales team.

• Identify areas of development within existing business to upsell digital services where relevant across your client portfolio

• Drive overall performance within the team to achieve margin and incremental revenue month on month

• Proactively identify workflow efficiencies to counter ineffective process within the team - new ways of working, continuous process improvement

• Proactively use all tools and technologies at your disposal, identify and share emerging tools and technologies that could contribute to the development of Croud’s SEO offering or workflows

• Contributing to and supporting Croud marketing activities including whitepapers, blog posts and speaking opportunities

PERSON SPECIFICATION

• Degree level education or relevant equivalent experience

• In-depth demonstrable experience in Digital Marketing

• In-depth demonstrable experience in SEO advertising

• Excellent communication, organisation, and presentation skills

• A mathematical and analytical mind

• Exceptional client service skills

• Highly organized and an ability to multitask

• Impeccable attention to detail

• Excellent Microsoft Office skills which must include Excel, Word and PowerPoint

• Proven track record of working to deadlines

• Proven time management skills

• Proven ability to negotiate

• The ability to autonomously identify opportunities, generate ideas and formulate strategies

• Leadership skills: managing direct reports, a motivator

• Demonstrable line management experience, mentoring & training

• Proven experience in client expectation management roles and situations, able to manage and direct client expectations

• Clear passion for digital marketing and SEO

STAKEHOLDERS

• Line Manager: VP, Organic Performance

• Direct Reports: SEO AD, SEO SAM, SEO AM

• Key Stakeholders: Director, SEO, Content Team.

• Other stakeholders: Network and Ops team, US/UK SEO Leadership

COMPANY BENEFITS

Every employee is eligible for the benefits listed on our careers site which include:

• 20 days vacation a year with 12 public holidays observed

• Early finish throughout the summer months

• Enhanced paid parental leave

• Healthy in-office meals and snacks

• 401(k) Savings Plan

• Sales commission with pitch opportunities

• Annual performance bonus

• Pre-tax commuter benefits

• Full paid medical Insurance for employee (including dental and vision)

• Dependent contribution to medical, dental and vision coverage

• Employer paid life insurance coverage

• Monthly wellness membership stipend

• Access to health guidance and wellness resources

• Free Citi bike membership

• Hybrid workspace support - home office setup is provided

• Agile working policy

• Opportunity to work abroad in Croud’s international offices.

• Regularly scheduled social events and quarterly team offsites

COMPENSATION

Salary Range for this position is $140,000 - $160,000 per year (DOE).

Where an employee or prospective employee is paid within this range will depend on; among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours). We operate on a hybrid model of 3 days in office per week.

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.