ROLE OVERVIEW

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

We are looking for a talented and driven Senior Implementation Engineer to join our Analytics Activation Team. In this vital role, you will lead the implementation of advanced analytics tracking solutions, helping clients unlock the full potential of their digital data. By collaborating with stakeholders across the UK and US, you will shape strategic analytics roadmaps, stay at the forefront of industry advancements, and deliver impactful, best-in-class tracking solutions. If you are passionate about data, innovation, and driving business success, this is the perfect opportunity to make a difference.

RESPONSIBILITIES

• Design, implement, and meticulously maintain analytics tracking solutions using advanced tag management systems, such as Google Tag Manager or Tealium, prioritising a focus on specific GMP solutions relevant to our clients' needs.
• Spearhead the configuration and deployment of analytics tags, pixels, and event tracking scripts across diverse digital platforms, including websites, mobile apps, and other interfaces.
• Conduct rigorous testing and validation procedures to guarantee the accuracy and integrity of data collection, proactively identifying and resolving any issues related to tracking discrepancies or implementation errors.
• Implement robust measurement solutions for mobile applications, leveraging tools like Firebase to track user behaviour, engagement, and conversions.
• Evaluate and implement Consent Mode across client websites and applications to ensure compliance with data privacy regulations and maintain data integrity.
• Develop and deploy server-side tagging implementations via server-side Google Tag Manager (sGTM) to enhance data security, improve website performance and data collection.
• Innovate custom tracking solutions and scripts to capture nuanced user interactions and events, facilitating advanced analytics reporting and insights generation.
• Document comprehensive analytics implementation requirements, configurations, and best practices for internal knowledge sharing and client training purposes, ensuring transparency and clarity in all processes.
• Client satisfaction and growth of each account. You’ll be passionate and committed to delivering client satisfaction. Keep each client on a trajectory of revenue growth, hitting targets year-on-year.
  
• Understand business needs and objectives.
• Detail orientated, correct discrepancies, and ensure quality control.
• Stay abreast of industry news, emerging trends, and technologies in analytics tracking and digital marketing, leveraging insights to drive continuous improvement and innovation within the organisation.

PERSON SPECIFICATION

• Degree-level education or equivalent relevant work experience
• We are seeking candidates with extensive, demonstrable experience in marketing analytics, preferably gained within agencies and through direct client collaboration
• The ideal candidate will have a proven track record of success in delivering impactful analytics solutions, showcasing their ability to translate complex data into actionable insights and drive measurable business outcomes
• You’re able to adopt an owner mindset.
• You’re an excellent communicator. You can edit and refine complex ideas and descriptions, and produce exactly the messages and narratives that work for your audience and stakeholders. Proficiency in articulating technical concepts to non-technical stakeholders, coupled with a proven track record of effective collaboration within cross-functional teams and external developers.
• You’re very familiar with the Google Marketing Platform ad tech stack, including GA4, GTM/sGTM,, Firebase, and methods such as pixel tracking, Enhanced conversions, and CAPI. It’s desirable, not essential, to understand other tools like Tealium or Segment.
• You’re familiar with server-side tagging and tracking, and with the potential in Customer Data Platforms, broadly.
• You can confidently discuss the issues and solutions relating to privacy in adtech, such as GA’s Consent Mode or OneTrust.

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 2 days a week based in our London office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• 25 days holiday per year with the option to purchase an additional 5 day
• Discretionary annual performance based incentive
• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• Recruitment Referral Bonus
• Sale Commission
• Health & Wellbeing Contribution
• Ride to Work Scheme
• Railcard & Season Ticket Loan
• Home Office Equipment (chair and screen)
• Office Perks: Free fruit, breakfast cereals, lunches twice a week, snacks, and tea/coffee
• Enhanced Family Leave: Including primary and secondary family leave, extended parental leave, and shared family leave.
• Life Assurance & Income Protection
• Medical Cash Plan
• Pension
• Learning & Development: Access to Croud Campus, curated third-party learning platforms, and an IPA Membership with subsidised training and events
• Peer Recognition: Through our “Bonusly” program
• Team Off-Sites & Social Events
• Year-round Holiday Celebrations
• Flexible Working Options
• A Day to Make a Difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:

• In it together - our value on integration, collaboration and outcomes
• Eye on the future - our value on futurism, creativity and passion
• Generous in spirit - our value on people, development and inclusion
• Do what you say - our value on integrity and accountability
• Make a difference - our value on purpose and impact