ABOUT CROUD

A genuinely different marketing and media agency. Our Performance Reinvented approach drives growth for brands in a world where there are no funnels, brand and performance are united and analytics leads the way.

We’re rooted in our performance heritage, and we bring that mindset to everything we do: brand planning, strategy, integrated media, social, creative, and data. We’re passionate about partnering with clients on their journey towards incrementality-centric marketing with strategic consulting, analytics and smart tools in support.

The result is cutting-edge digital marketing that drives real business impact, supported by a network of over 2,500 independent consultants helping us to deliver work in over 120 markets and 60+ languages.

Located in the heart of SoHo, our New York office is home to a group of 100+ highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with some of the world's leading brands across every industry sector.

Find out more about Croud NY here!

ROLE OVERVIEW

• Designing, implementing, and meticulously maintaining analytics tracking solutions using advanced tag management systems, such as Google Tag Manager or Tealium, prioritizing a focus on specific GMP solutions relevant to our clients' needs.

• Spearheading the configuration and deployment of analytics tags, pixels, and event tracking scripts across diverse digital platforms, including websites, mobile apps, and other interfaces.

• Conducting rigorous testing and validation procedures to guarantee the accuracy and integrity of data collection, proactively identifying and resolving any issues related to tracking discrepancies or implementation errors.

• Implementing robust measurement solutions for mobile applications, leveraging tools like Firebase to track user behavior, engagement, and conversions.

• Evaluating and implementing Consent Mode across client websites and applications to ensure compliance with data privacy regulations and maintain data integrity.

• Developing and deploying server-side tagging implementations via server-side Google Tag Manager (sGTM) to enhance data security, improve website performance and data collection.

• Innovating custom tracking solutions and scripts to capture nuanced user interactions and events, facilitating advanced analytics reporting and insights generation.

• Documenting comprehensive analytics implementation requirements, configurations, and best practices for internal knowledge sharing and client training purposes, ensuring transparency and clarity in all processes.

• Client satisfaction and growth of each account. Being passionate and committed to delivering client satisfaction. Keeping each client on a trajectory of revenue growth, hitting targets year-over-year.

• Understanding business needs and objectives.

•  Correcting discrepancies, and ensuring quality control.

• Staying abreast of industry news, emerging trends, and technologies in analytics tracking and digital marketing, leveraging insights to drive continuous improvement and innovation within the organization.

DESIRED QUALIFICATIONS

• 4-7 years of experience working in marketing analytics preferably within agencies and directly with clients

• You’re able to adopt an owner mindset.

• You’re an excellent communicator. You can edit and refine complex ideas and descriptions, and produce exactly the messages and narratives that work for your audience and stakeholders. Proficiency in articulating technical concepts to non-technical stakeholders, coupled with a proven track record of effective collaboration within cross-functional teams and external developers.

• You’re very familiar with the Google Marketing Platform ad tech stack, including GA4, GTM/sGTM,, Firebase, and methods such as pixel tracking, Enhanced conversions, and CAPI. It’s desirable, not essential, to understand other tools like Tealium or Segment.

• You’re familiar with server-side tagging and tracking, and with the potential in Customer Data Platforms, broadly.

• You can confidently discuss the issues and solutions relating to privacy in adtech, such as GA’s Consent Mode or OneTrust.
  

COMPANY BENEFITS

Every employee is eligible for the benefits listed on our careers site which include: 

• PTO/ Vacation: 20 days vacation a year 12 public holidays observed

• Public Holidays: 12 days observed

• Sick Days: 7 days annually

• Summer Fridays: Early finishes from Memorial Day to Labor Day

• Bereavement Leave: Paid time off for personal loss

• Parental Leave: Enhanced leave plus FMLA through NY state

• 401(k) Savings Plan: 100% on contribution up to 2%

• Sales commission with pitch opportunities

• Recruitment referral bonus

• Pre-tax commuter benefits

• Full Paid Medical Insurance for Employee Only (including dental and vision)

• Dependent contribution to Medical, dental and vision coverage

• Employer paid life insurance coverage

• Monthly gym membership stipend

• Access to personalized health guidance via Health Advocate

• Free Citi bike membership

• Membership to TalkSpace (Mental Health Support)

• Hybrid workspace support - home office setup is provided

• Agile working policy

• Complimentary access to fruit, cereals, snacks, soft drinks, tea, and coffee

COMPENSATION

Salary Range for this position is $110,000 - $125,000 per year.

Where an employee or prospective employee is paid within this range will depend on; among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.