ROLE OVERVIEW

Croud is recruiting a Senior Activation Planner to help develop, coordinate, and lead our performance planning offering in New York. Together we want to create a new type of outcomes planning process: one that is based on an understanding of channel / network relationships, minimum sufficiencies, intelligence data surfacing actionable insights, and actively preparing our clients and solutions for the next iteration of the media landscape. Simply put, Media Planning, Reinvented.

Croud is a marketing agency with a unique business model, recently named Campaign's Global Performance Marketing Agency of the Year.

Located in the heart of Soho, our brand new New York office is home to a group of highly-skilled digital experts, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with some of the world's leading brands across every industry sector.

Find out more about Croud NY here!

As a planning expert, you’ll excel at turning data - whether it’s on audience behaviour or campaign performance - into actionable insights. Ideally, you’ll have experience in working with digital channels, and will have a clear understanding of digital measurement and targeting, and what they mean for the planning and optimisation of media campaigns.

Alongside that, you’ll be adept at using audience and market insight to direct your planning work, using industry tools to surface data that will help Croud’s clients make informed decisions about their audience, the markets they operate in and their competitors.

You’ll also have experience working closely with clients, helping them to solve problems and make smart decisions about how to invest their digital media budgets. You’ll be present at every stage of the campaign planning process: interpreting a client’s objectives, creating measurement frameworks, writing incisive strategy, building testing methodologies and diagnosing performance.

As well as helping our clients plan their campaigns, you’ll be closely involved with monitoring performance in real-time, passing insight back to Croud’s channel experts and helping them to build a holistic view of their campaigns. You’ll help to decipher campaign success and return on investment, and act as counsel to some of Croud’s biggest and most prestigious clients alongside our dedicated Client Leadership team.

You’ll be interested in learning more about the other parts of the digital marketing world and how they interact to drive client success: content, SEO and creative. Our Strategy & Planning team is a broad church, and over time you’ll be encouraged to develop your skills and expand the scope of your role to meet evolving client needs. The ideal candidate for this position will be a thoughtful decision maker and team player who loves data and has the proven ability to lead strategic planning initiatives including budget and channel allocation and audience development. We’re looking for someone who can apply creativity to an intelligence based discipline and who can successfully develop and integrate channel outcomes based planning.

If you’re a digitally-savvy planner looking for a new challenge at a truly unique agency, we want to hear from you.

The right hire will share Croud’s values:

• Passion: loving what you do and being driven to excel with each new project/client

• Imagination: meeting challenges creatively and ready to try new ideas

• Integrity: accountable and always excellent to one another

RESPONSIBILITIES

• Objectives of Role:

• Defines holistic management of the media plan development, implementation, and execution. Then is able to provide analysis and in-fight optimization guidance.

• Be an ambassador in the development of scenario planning, forecasting, diminishing returns, minimum sufficiencies & all key channel planning tools that will build clients' businesses

• Cross-channel media planning, ensuring that investment decisions made on behalf of clients are rigorously informed by all the available data

• Oversee audience, market and competitor intelligence projects, ensuring that work is insightful and actionable

• Support development of strategic approach by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities

• Maintain an in-depth knowledge of the client business and competitive landscape

• Collaborate with cross-functional stakeholders, manage escalations, and identify and work to connect client opportunities. Complete analysis, identify trends in client and competitive data and help change on-going activation based on evaluation of data.

PERSON SPECIFICATION

• Strategize with internal directors and client to develop innovative, well-targeted marketing solutions

• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable

• Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs

• Assume accountability and ownership of campaign planning for assigned client accounts

• Collaborate and foster relationships with key partners including clients, internal teams, and leadership

• Experience of campaign planning that has driven demonstrable results for clients.

• Expected to be an expert across all media, including digital, social and traditional, demonstrating advanced knowledge in all areas.

• Hands-on experience of key digital marketing platforms is required. These include (but are not limited to) Google Analytics, Google Ads, Facebook Ads Manager, DV360

• Hands-on experience of industry planning & insight tools is perferred. These include (but are not limited to) TGI, GlobalWebIndex, SimilarWeb, YouGov, Comscore

• All the essentials: Excel/GSheets, Powerpoint/GSlides

• Thinks clearly and diplomatically when participating in a discussion to field complex or sensitive questions from clients/internal groups

KEY STAKEHOLDERS

• Line Manager: AD, Planning

• Key Stakeholders: VP Strategy & Planning, US S&P Team , US Channel Teams

COMPANY BENEFITS

Every employee is eligible for the benefits listed on our careers site which include:

• 20 days vacation a year + 12 public holidays 
• Annual Performance Based Bonus
• Sales commission (If involved in a pitch)
• 401K Plan after 3 Months (Match up to 2% of your contributions at 100%)
• Full Paid Medical Insurance (including dental and vision) 
• Home office chair and monitor 
• Free Citi Bike membership
• Recruitment referrals bonus
• Gym membership contributions
• Fruit, breakfast cereals, snacks, soft drinks and tea & coffee all provided
• Quarterly team offsites / Regular socials
• Agile working policy

COMPENSATION

Salary Range for this position is $90,000 - $110,000 per year.

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, ethnicity, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.