ROLE OVERVIEW

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

We’re looking for an experienced and dynamic Senior Marketing Manager to spearhead our global marketing strategy. This role will manage the rollout of Croud’s new brand positioning, oversee the execution of multi-channel campaigns, and collaborate with cross-functional teams to align marketing initiatives with business goals. You’ll lead a range of activities, including thought leadership, digital marketing, website, SEO, PR, and social media, contributing to Croud’s continued brand evolution.

RESPONSIBILITIES

• Support with the project management and delivery of Croud’s new brand proposition, partnering with the Chief Marketing & Integration Officer and the Head of Marketing to ensure a seamless internal and external rollout
• Provide leadership and execute Croud’s global marketing strategy, working closely with the marketing team, Head of Communications, sales team and other key stakeholders
• Lead the design and execution of Croud's presence at key industry and partner events, including full ownership of curating Croud’s client and prospect events.
• Lead our agency case study process, identifying the impact our work has on existing clients. Ensure this is communicated across our website and contributes towards our agency awards strategy
• Support with crafting winning awards entries, including copywriting and content production
• Manage the marketing and content calendars in line with demand and lead generation activations, Ensuring clear content pillars are established with Croud’s agency proposition in mind
• Oversee on-brand, channel-optimised content creation designed to drive engagement with target audiences. This will include hero campaign ideas, thought pieces and press releases right through to BAU social content
• Collaborate with internal teams to drive excitement and collaboration around marketing initiatives, ensuring alignment with wider business objectives
• Analyse and optimise campaign performance, using metrics to improve results
• Establish a clear reporting framework and feedback culture amongst both the sales & marketing team function on collaborative initiatives
• Grow the CRM through targeted newsletters and campaigns, ensuring consistent engagement with our audience. Develop creative new ways of maintaining our brand proposition, in line with Croud’s communications strategy
• Lead website optimisation, ensuring the content reflects the agency’s latest work, services, and unique selling points
• Lead on ongoing SEO optimisation, working closely with our trusted Croudies to develop and implement an effective SEO strategy
• Manage Croud’s partnerships with third parties to elevate thought leadership and create content opportunities for the team
• Manage and mentor junior marketing team members, fostering growth and high performance

PERSON SPECIFICATION

• Strong project management skills, from planning to delivery and reporting
  Collaboration - stakeholder management and influence of internal and external partners
• Calendar management and organisational and planning skills - management of moving timelines across multiple projects
• Copywriting - across social content, newsletters, thought leadership, blogs, case studies, awards entries and more
• Content creation - creative and innovative thinking is encouraged!
• Content production - sourcing assets including copy, images and video and pulling them together into innovative content for our key audiences
• Analysis - the ability to pick out performance trends from data and apply that to future content campaigns
• Experience with Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro, etc) is advantageous but not essential
• CRM management (HubSpot, Salesforce, Monday, etc.)
• Social scheduling (Sprout Social, Hootsuite, Brandwatch, Sprinklr, etc)
• CMS management (WordPress, Drupal, Adobe Experience Manager, Kentico, Sitecore, etc.)
• Experience with content creation platforms (Figma, Canva, etc.) is advantageous but not essential
• Proactive, can-do, no-job-too-small attitude with the desire to roll up your sleeves and get stuck in as part of an ambitious, dynamic team!

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our London office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• 25 days holiday per year with the option to purchase an additional 5 days
• Discretionary annual performance based incentive (up to 7% of annual base salary)
• Sales Commission
• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• Recruitment Referral Bonus
• Health & Wellbeing Contribution
• Ride to Work Scheme
• Railcard & Season Ticket Loan
• Home Office Equipment (chair and screen)
• Office Perks: Free fruit, breakfast cereals, lunches twice a week, snacks, and tea/coffee
• Enhanced Family Leave: Including primary and secondary family leave, extended parental leave, and shared family leave.
• Life Assurance & Income Protection
• Medical Cash Plan
• Pension
• Learning & Development: Access to Croud Campus, curated third-party learning platforms, and an IPA Membership with subsidised training and events
• Peer Recognition: Through our “Bonusly” program
• Team Off-Sites & Social Events
• Year-round Holiday Celebrations
• Flexible Working Options
• A Day to Make a Difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five key values at Croud, which build a culture that elevates everyone, allowing our people to thrive:

• In it together - our value on integration, collaboration and outcomes
• Eye on the future - our value on futurism, creativity and passion
• Generous in spirit - our value on people, development and inclusion
• Do what you say - our value on integrity and accountability
• Make a difference - our value on purpose and impact