ROLE OVERVIEW

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

RESPONSIBILITIES

• Collaborate with Paid Media Manager/s and Executives to develop and execute paid media strategies that drive client success
• Lead the creation and implementation of client Account Development Plans (ADPs) within your portfolio to foster client growth and establish industry leadership
• Innovate new ideas, techniques, and products to enhance client strategies. Conduct test & learn initiatives to drive continuous improvement
• Impress clients through innovation, knowledge sharing, and insights that exceed their expectations
• Establish and uphold high-quality processes for paid media fundamentals, including optimisation, budget management, daily checks, and best practices
• Provide guidance and support to team members on technical queries across paid media platforms, resolving client challenges effectively
• Directly manage a team of Paid Media Executives and Managers, conducting 1:1s and bi annual reviews. Mentor new team members to ensure they become operational in their roles quickly and efficiently
• Monitor team journals to ensure profitability and resource efficiency
• Work with the Paid Media Account Director and Strategy Director to identify new growth and revenue opportunities across the teams client portfolio
• Support and lead on new business opportunities as needed
  
  Additionally, you may be involved in:
• Participate in interviews and contribute to the recruitment process
• Manage and direct training and development initiatives within the team.
• Advocate knowledge sharing across the organisation, driving cross-channel processes and tool utilisation
• Innovate new technologies and ways of working. Monitor market trends to support internal growth and efficiency strategies, contributing to the development of the tech roadmap
• Oversee regular and ad hoc projects within the team, ensuring timely and successful project delivery
• Advocate company policies and processes across all endeavours, maintaining alignment with organisational values

PERSON SPECIFICATION

• Degree-level education or equivalent relevant work experience
• Demonstrable in-depth experience working within a digital organisation
• Proficient in the use of Google Ads, Meta Ads Manager, Microsoft Ads, Pinterest Ads Manager and Tiktok Ads Manager
• Expert knowledge of current digital marketing best practices and strategies
• Proven track record in delivering performance in highly competitive markets
• Clear understanding of cross-channel activities, their benefits, and how they can integrate and complement each other
• Proven experience in developing client insights, anticipating future industry changes, and staying ahead of the curve
• Excellent in Microsoft Office/Google Workspace skills, specifically Excel/Google Sheets, Word/Google Docs, and PowerPoint/Google Slides
• Ability to consistently demonstrate innovation and initiative in approach and execution
• Proven ability to work to and meet simultaneous deadlines, and to lead a team in achieving these deadlines
• Impeccable attention to detail in all aspects of work
• Strong mathematical and analytical mind, capable of manipulating large data sets
• Highly organised with strong project management abilities
• Excellent communication, organisation, and presentation skills
• Proven ability to negotiate, build client relationships, and set clear expectations
• Ability to autonomously identify opportunities, generate ideas, and formulate strategies
• Demonstrated leadership skills in managing direct reports, motivating, and inspiring a team
• Experience in line management, including developing a team, mentoring junior members, providing training sessions, and cultivating a positive working dynamic

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• 25 days holiday per year with the option to purchase an additional 5 day
• Discretionary annual performance based incentive
• Sabbatical: Paid sabbatical at 7 years with an option to take it unpaid at 5 years
• Recruitment Referral Bonus
• Sale Commission
• Health & Wellbeing Contribution
• Ride to Work Scheme
• Railcard & Season Ticket Loan
• Home Office Equipment (chair and screen)
• Office Perks: Free fruit, breakfast cereals, lunches twice a week, snacks, and tea/coffee
• Enhanced Family Leave: Including primary and secondary family leave, extended parental leave, and shared family leave.
• Life Assurance & Income Protection
• Medical Cash Plan
• Pension
• Learning & Development: Access to Croud Campus, curated third-party learning platforms, and an IPA Membership with subsidised training and events
• Peer Recognition: Through our “Bonusly” program
• Team Off-Sites & Social Events
• Year-round Holiday Celebrations
• Flexible Working Options
• A Day to Make a Difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five core values that foster a culture where everyone can thrive. Our commitment to elevating each other is fundamental to both our cultural and business success. The ideal candidate will excel in and demonstrate the following:

• In it together - our value on integration, collaboration and outcomes
• Eye on the future - our value on futurism, creativity and passion
• Generous in spirit - our value on people, development and inclusion
• Do what you say - our value on integrity and accountability
• Make a difference - our value on purpose and impact