ROLE OVERVIEW

A genuinely different marketing and media agency. Our Performance Reinvented approach drives growth for brands in a world where there are no funnels, brand and performance are united and analytics leads the way.

We’re rooted in our performance heritage, and we bring that mindset to everything we do: brand planning, strategy, integrated media, social, creative, and data. We’re passionate about partnering with clients on their journey towards incrementality-centric marketing with strategic consulting, analytics and smart tools in support.

The result is cutting-edge digital marketing that drives real business impact, supported by a network of over 2,500 independent consultants helping us to deliver work in over 120 markets and 60+ languages.

Located in the heart of SoHo, our New York office is home to a group of 100+ highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with some of the world's leading brands across every industry sector.

Find out more about Croud NY in here!

As an Associate Director, the successful candidate is expected to be an all rounder who can lead by example and who has a proven track record of:

• Developing and leading a high performance digital performance team

• A depth of campaign management and optimization experience that spans multiple verticals and digital platforms (e.g. paid search, programmatic and social)

• Ability to effectively collaborate with other departments and stakeholders, to deliver client first solutions and strategic plans that deliver business impac

At Croud, our vision centers around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five key values at Croud, which build a culture that elevates everyone, allowing our people to thrive:

• In it together - our value on integration, collaboration and outcomes

• Eye on the future - our value on futurism, creativity and passion

• Generous in spirit - our value on people, development and inclusion

• Do what you say - our value on integrity and accountability

• Make a difference - our value on purpose and impact

RESPONSIBILITIES

People management

• Oversee and develop a team of cross channel paid search, paid social and programmatic specialists

• Manage team towards internal operational targets and profitability metrics

• Responsible for the hiring of new team members

Client management and account strategy

• Learn about our clients business, industry, and their marketing plans to provide best in class strategic guidance for their digital media

• Support cross-channel strategy development and ensure specialist channel expertise is integrated into consistent and compelling strategic narratives

• Proactively create and deliver performance forecasts and related initiatives to deliver and surpass client performance goals

• Stay informed on the latest industry developments and where applicable, ensure clients are kept up to date and understand any new challenges and opportunities

Operational management

• Support team members to ensure campaign and operational delivery against client and internal KPIs

• Lead the development of best practices and processes; build institutional knowledge for key functions

• Work with cross-functional teams to maintain and develop a best-in-class product offering for all digital channels

PERSON SPECIFICATION

• Degree level education or relevant equivalent experience

• A clear passion for digital marketing

• Minimum of 7 years’ paid search advertising experience with any additional experience in programmatic, CCTV and social being a huge plus. 

• 4+ years line management experience, mentoring and training

• Enjoys leadership responsibility and has a proven track record

• Ability to level up by simplifying complex and technical concepts

• A mathematical and analytical mind

• Able to build strong partnerships with internal and external stakeholders

• Excellent communication, organizational and presentation skills

• Proven experience in client expectation management roles and situations, able to manage and direct client expectations

• Impeccable attention to detail

KEY STAKEHOLDERS

• Line Manager: Director Biddable

• Key Stakeholders: VP, Biddable, Senior Account Manager(s) and Account Manager(s)

• Other stakeholders: The role will work closely with various teams including but not limited to New Business, Strategy & Planning, SEO and Analytics 

COMPANY BENEFITS

Every employee is eligible for the benefits listed on our careers site which include:

• PTO/ Vacation: 20 days vacation a year 12 public holidays observed

• Public Holidays: 12 days observed

• Sick Days: 7 days annually

• Summer Fridays: Early finishes from Memorial Day to Labor Day

• Bereavement Leave: Paid time off for personal loss

• Parental Leave: Enhanced leave plus FMLA through NY state

• 401(k) Savings Plan: 100% on contribution up to 2%

• Sales commission with pitch opportunities

• Recruitment referral bonus

• Pre-tax commuter benefits

• Full Paid Medical Insurance for Employee Only (including dental and vision)

• Dependent contribution to Medical, dental and vision coverage

• Employer paid life insurance coverage

• Monthly gym membership stipend

• Access to personalized health guidance via Health Advocate

• Free Citi bike membership

• Membership to TalkSpace (Mental Health Support)

• Hybrid workspace support - home office setup is provided

• Agile working policy

• Complimentary access to fruit, cereals, snacks, soft drinks, tea, and coffee
  

The salary range for this position is $120,000 to $135,000 (DOE)

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.  

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.