ROLE OVERVIEW

Croud is a global, full service digital marketing agency with a unique business model that helps businesses drive sustainable growth in the new world of marketing. Croud was recently named a Sunday Times Best Place to Work for the second year in a row, and was named Performance Marketing Employer of the Year by PMW.

At Croud, we unlock potential by elevating our people, clients, and communities within a rapidly advancing and complex economy. We operate as a unique scaled network of Intelligent, Creative Specialists, enabling us to deliver superior brand outcomes and unlock potential for our people, our clients and our communities.

Our culture is strategically driven and inspired by a shared long-term vision. It is collaborative and connected, with a focus on continuous learning and mutual support.

We are energised by future thinking, driving innovation to achieve better outcomes. We are instinctively generous, actively including and empowering our people. Above all, we are purpose-driven, committed to positively impacting our people, the planet, and our global communities.

The Paid Media Executive will report directly to the Paid Media Account Manager or Senior Account Manager and will support ongoing account execution across the aligned client portfolio.

RESPONSIBILITIES

 Key responsibilities include, but are not limited to:

• Assist Managers and Directors with the delivery of client strategy, including the implementation of Account Development Plans (ADPs)
• Manage, optimise, and innovate within relevant ad platforms on a daily basis
• Create and manage campaigns to the highest standards, adhering to industry and Croud best practice guidelines
• Complete, communicate, and act upon daily checks to ensure optimal campaign performance
• Manage client budgets within ad platforms
• Collaborate with the internal network to deliver accurate and relevant reporting, supporting the Manager with communication of summaries
• Attend and contribute to client performance calls and quarterly business reviews
• Deliver high-quality data analysis, organising support from, and working with, the internal network
• Administer and deliver training within the internal network as required
• Conduct training sessions as part of the induction process or ongoing training initiatives
• Ensure adherence to all internal processes and requirements, including knowledge sharing.
• Support Managers and Senior Managers with innovation in new technologies, market trend monitoring, tech roadmap support, and internal academy development.
• Advocate company policy and processes, contributing to client retention efforts
• Deliver monthly Test and Learn case studies to showcase successes and insights

PERSON SPECIFICATION

• Strong verbal and written communication abilities in English
• Practical experience in digital marketing, including managing ad platforms such as Google Ads and/or Meta Ads, is advantageous
• Demonstrated skills in teamwork and collaboration within a professional setting
• Proficiency in conducting data analysis with a keen attention to detail and data accuracy.
• Effective time management and multitasking abilities, with the capacity to prioritise and manage multiple projects simultaneously
• Ability to think critically, approach problem-solving with a results-driven mindset
• Creative approach to content development and account management & optimisation
• Previous work or internship experience in marketing, public relations, or media is advantageous
• Strong skills in Microsoft Office/Google Workspace, particularly Excel/Google Sheets, Word/Google Docs, and PowerPoint/Google Slides
• Openness to learning various aspects of the digital marketing industry, including paid search, paid social, and shopping
• While this position is open to all majors, a degree in subjects such as marketing, advertising, media and communications, or similar would be beneficial

Our people thrive because we Elevate Everyone and our 5 key values are integral to our cultural and business success. The successful candidate needs to excel and demonstrate:

• In it together
• Eye on the Future
• Generous in Spirit
• Do What You Say
• Make a Difference

COMPANY BENEFITS

Croud operates a hybrid working model with a minimum of 3 days a week based in our Shrewsbury office and the remaining days from home if you wish.

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three-month probation period, every employee is eligible for the benefits listed on our careers site which include:

• 25 days holiday a year
• Discretionary annual performance based incentive (up to 5% of annual base salary)
• Sale commission
• Recruitment referrals bonus
• Health & Wellbeing contribution
• Ride to Work scheme
• Railcard
• Season Ticket loan
• Home office chair and home office screen
• Free fruit, breakfast cereals, snacks and tea & coffee in the office
• Enhanced Primary and Secondary family leave as well as extended Parental Leave and Shared Family Leave
• Life insurance and income protection
• Private Medical Insurance
• Pension
• Curated 3rd party learning platform as well as access to Croud Campus (our bespoke learning and development platform)
• IPA Membership
• Peer to peer recognition scheme 'bonusly'
• Team off-sites/regular socials
• Year-round holiday parties
• Flexible working options
• Day to make a difference

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

OUR VALUES

At Croud, our vision centres around the idea of unlocking potential. We do this by elevating everyone in an inclusive and progressive culture, empowering individuals to deliver their best work. This means we build better brand outcomes, and unlock potential for our people, our clients and our communities.

We live and breathe five key values at Croud, which build a culture that elevates everyone, allowing our people to thrive:

• In it together - our value on integration, collaboration and outcomes
• Eye on the future - our value on futurism, creativity and passion
• Generous in spirit - our value on people, development and inclusion
• Do what you say - our value on integrity and accountability
• Make a difference - our value on purpose and impact