Programmatic Account Manager

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ROLE OVERVIEW


You will be responsible for the effective implementation of client account development plans (ADPs) in order to achieve client’s annual business objectives and targets.

The role will be dedicated to driving display performance through the day-to-day management and effective implementation of client’s display strategy. Primarily through DV360, but including opportunities with other tech partners.

The role will drive and implement the recommendations of the Programmatic Director, and will play a vital part in defining and supporting Programmatic best practice through working closely with the Croudie network (community).

 

RESPONSIBILITIES


Account Management & Strategy

  • Deliver day-to-day implementation of Programmatic Display and Video campaigns across key clients within the channel team
  • Oversee project planning and budget management for accounts you manage
  • Learn about client businesses, industries, and their marketing plans to provide the best possible strategic guidance on digital media
  • Align your media strategies with client business and marketing goals
  • Understand what performance is for clients, create performance forecasts and proactively run client planning sessions
  • Ensure client accounts follow Programmatic and Display best practice and that hygiene factors are monitored and managed accordingly
  • Stay informed on the latest developments in the space and ensure clients are staying up-to-date
  • Play active role in defining Display best practice and scalable processes
  • Assume responsibility for day-to-day client budget management
  • Advocate the client’s Programmatic strategy and support members of the team where required
  • Provide campaign reporting and measurement of the effectiveness of campaigns 
  • Ensure client’s reports are delivered on-time and accurately
  • Complete any ad hoc reports or duties as required by the business’ needs

Operational Development

  • Work with cross-functional teams to maintain a best-in-class product offering across our paid search and social management
  • Lead the development of best practices and processes; build institutional knowledge of key functions
  • Work to build relationships with Croud global teams, understand best practices, process and ways of working - implement in the US to better our proposition
  • Utilize tools such as Croud Control, DV360 (as well as potentially other DSPs), Google Analytics, DoubleClick Campaign Manager and others
  • Stay up to date with new market tools and programmatic opportunities, which would support client strategy or Croud’s product offering, and share to the wider team
  • Delivery of progress reports to Senior Account Managers and Account Directors
  • Own the workflow management with the Croudie Network within Croud Control (CC)
  • Quality check work that has been completed by the Croudie Network and provide constructive feedback

Client Relationship Management

  • Deliver outstanding client service and communications
  • Serve as first level of issue escalation for clients in managed channels 
  • Deliver exceptional and timely project management, communicated with the client
  • Responsible for delivering case studies in the form of Test and Learn pieces on a monthly basis.

New Business

  • Support business development by contributing to pitches and cross-selling Croud products to existing clients

 

PERSON SPECIFICATION


  • Degree level education or relevant equivalent experience
  • Demonstrable experience in Programmatic Marketing
  • Excellent communication, organization, and presentation skills
  • A mathematical and analytical mind
  • Ability to manipulate large amounts of data
  • Highly organized and an ability to multitask
  • Impeccable attention to detail
  • Excellent Microsoft Office and Google G-Suite skills
  • Proven track record of working to deadlines
  • Proven time management skills
  • Clear passion for digital marketing and programmatic display

 

COMPANY BENEFITS


Every employee is eligible for the benefits listed on our careers site which include:

  • 20 days vacation a year + 10 public holidays 
  • Full Paid Medical Insurance (including dental and vision)
  • Equity in Croud US upon completion of 6 months
  • Annual performance bonus
  • Sales commission (if involved in a pitch)
  • Gym Membership contributions (Classpass or NYHRC)
  • Free fruit, breakfast cereals, snacks, soft drinks and tea & coffee
  • Free home office chair 
  • Quarterly team offsites / Regular socials
  • Free Citibike membership
  • Recruitment referrals bonus
  • Agile working policy

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.

Or, know someone who would be a perfect fit? Let them know!

New York

450 Broadway
10013 New York Directions [email protected] 855 519 6567 View page

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