Digital Account Director

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ROLE OVERVIEW


This role is a 12 month fixed term contract (maternity cover).

The overall purpose of this role is to work closely with both Client Strategy and Operations Teams to formulate cross-channel strategy for key multi-channel clients. Supporting Croud’s client-first approach, focussing on overall performance and delivery of client OKRs.  Providing cross-channel strategy, media planning, media activation and operational coordination. The Digital ADs will work as a collaborative unit, sharing ideas and key wins internally, so these can be shared across our multi-channel clients.  Whilst supporting on multi-channel pitches. 

 

RESPONSIBILITIES


  • Cross Channel Strategy: regularly reviewing client performance (individually and with the wider team) to identify areas for improvement.  Having full understanding of each channel's role within the funnel, and moving spend between channels in order to deliver long term performance goals
  • Cross Channel Media Planning: owning and driving the media planning process across all channels with key early planning sessions to identify optimal strategy to achieve the clients' OKRs
  • Cross Channel Media Activation: working with each channel team to ensure seamless media activation for all new and existing activity.  Work with the teams to improve any difficult areas, such as QA, turnaround time, Croudie Usage
  • Cross Channel Operational Coordination: attending internal and external client meetings to ensure assigned actions are progressing. Following external client meetings, ensuring all new actions are updated and shared with the wider team
  • Ownership of all channel margins for your aligned clients. Regularly reviewing and working with teams to maintain margin across all channels
  • Writing thought leadership content pieces and contributing to speaking events in order to further grow Croud's public perception
  • Leading (alongside Client Strategy and Sales Teams) on strategy for cross-channel new business opportunities. Including helping to create pitch decks, and coordinate teams to deliver for cross-channel new business opportunities
  • Proactively identify and present cross-sell opportunities to the new business team
  • Accountable for developing new multi-channel processes (including building materials or leading others to build these) in order to improve efficiencies internally
  • Making yourself available to mentor and support any Channel Account Directors looking to make the move into the Digital Account Director role
  • Conducting your own personal learning using the resources provided and staying abreast of industry changes, in order to have proactive conversations with clients regarding how this may impact their business

Key accountabilities / responsibilities:

  • Reviewing current performance across key multichannel clients, coordinating planning approaches and planning new innovative ideas 
  • Discovering cross-channel synergies through media, data, creative, and technology to improve performance
  • Actively championing innovation and operational excellence across our services for clients.  Regularly and proactively share ideas within the Digital AD team to support all client growth
  • Standardising ways of working across channels for optimum efficiency. Focusing heavily on seamless operational output across the teams to deliver performance for clients

 Key stakeholders:

  • Line Manager: Head of Digital Operations
  • Direct Reports: N/A
  • Key Stakeholders: Client Strategy, Operational Teams, New Business
  • Other stakeholders: Strategy and Planning


PERSON SPECIFICATION


  • Degree level education or relevant equivalent experience
  • In-depth demonstrable experience in Digital Marketing
  • In-depth demonstrable experience in either Paid Media or Organic advertising
  • Impeccable attention to detail, highly organised and an ability to multitask
  • Excellent communication, organisation, and presentation skills
  • Ability to autonomously identify opportunities, create ideas and formulate strategies
  • Proven time management skills and a track record of working to deadlines
  • Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
  • Proven experience in client expectation management roles and situations
  • Leadership skills for managing and motivating direct reports
  • Clear passion for digital marketing and cross channel


COMPANY BENEFITS


On completion of the three month probation period every employee is eligible for the benefits listed on our careers site which include:

  • 25 days holiday a year
  • Annual performance bonus
  • Sale commission
  • Recruitment referrals bonus
  • Gym membership contributions
  • Ride to Work scheme
  • Rail card
  • Season Ticket loan
  • Free fruit, breakfast cereals and tea & coffee
  • Free home office chair
  • Enhanced maternity and paternity package
  • Share option scheme

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.  

Or, know someone who would be a perfect fit? Let them know!

Shrewsbury

Abbey Foregate
SY2 6AH Shrewsbury Directions [email protected] 01743 211165

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email
@croud.com
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