Senior PPC Account Manager

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We are looking for a highly intelligent, charismatic and creative thinking individual who is passionate about digital marketing.

The successful candidate will be keen to learn, want to strive for success and have a desire to question everything. An analytical mind-set coupled with a creative flair is a must for this role along with the willingness to take a risk.

The purpose of this role is to manage the overall implementation of the PPC strategy for key channel clients.

The role will be to own accountability for PPC performance, develop PPC Managers and Executives and work with multiple stakeholders across the organisation to fully understand PPC product and commercial priorities.

The role will involve managing a team of PPC Managers and Executives to implement and evolve strategy for clients, working closely with the Croudie Network (community), SEO, Display, Analytics and Tech teams to educate on PPC to ensure best practice.


  • Set client PPC strategy and strategy implementation in tangent with the PPC Manager in order to increase profit
  • Drive the implementation and development of client Account Development Plan (ADPs) within your team's client portfolio in order to sustain and grow client performance
  • On-going review of client PPC strategies and assessment of assigned team member's ADPs on a weekly basis
  • Innovate new ideas, techniques, new products suitable for continuation and development of client strategy. Drive and inspire junior team members to adopt this approach
  • Surprise and delight clients through innovation, knowledge share & insight; highlighting successes on a weekly basis (monthly for smaller clients). Support PPC Managers & Executives to adopt this approach to client management & performance
  • Provide direction and drive daily client operations across the team
  • Provide direction and drive client performance management activities across the team to include: optimisation activities, innovation towards client performance, daily checks and best practise processes
  • Manage and ensure the team is managing client budgets overall and within accounts / cross engines to maximum efficiency. Clients do not overspend / go offline due to budgetary issues, underspending client budgets are escalated
  • Supporting and providing guidance to the PPC Executive and Manager with client reporting and communication of executive summaries
  • Provide direction and guidance to the PPC Executives and Manager with regards to data analysis, trend spotting and taking corrective action. Ensure the team members are able to identify and troubleshoot anomalies within PPC data
  • Provide direction and guidance to the PPC Executives and Managers to deliver excellence in required communication and client service standards for each client as well as generally
  • Direct line manage a team of PPC Executives and Managers, managing monthly 1:1s and Quarterly Performance Reviews (QPRs), mentor new team members to become operational in their roles quickly and efficiently
  • Attend and contribute to second interviews with potential candidates and support the final selection process
  • Manage and direct training and development needs for PPC Executives and Managers, including management of Personal Development Plans (PDPs). Support and contribute to all training delivery in tangent with the Development Manager, ensuring that team members are available for induction training delivery or ongoing training delivery. Everyone is responsible to deliver training modules internally
  • Advocate knowledge share, drive delivery of cross channel processes and sharing of tools. Lead by example and drive the team to share knowledge cross team and cross channel
  • Innovate new technologies and ways of working, monitor market trends in order to support internal growth and efficiency strategies. Support and contribute to the development of the tech roadmap
  • Oversee regular or ad hoc projects and delivery of projects within the team.
  • Advocate company policy and process, actively seek client retention. Actively work to business goals such as margin and deliver a high level of accuracy in the billing process
  • Complete and ensure team completes journals daily to ensure all time is allocated to a high degree of accuracy
  • Manage and deliver at least one "Test & Learn" activity per month to support client innovation and to contribute to the internal Case Study process
  • Contribute to the new business process and oversee management of sales support delivery from the team as required / requested by the sales team
  • Identify areas of development within existing business and support the PPC Channel Head to upsell from Croud's suite of digital services
  • Drive overall performance within the team to achieve margin and incremental revenue month on month


  • Degree level education or equivalent / relevant work experience
  • 3 + years in a PPC role working within a digital organisation
  • Expert knowledge of current PPC best practices and latest paid search strategies
  • Proven track record in delivering PPC performance in highly competitive markets
  • Clear understanding of other digital marketing activities than PPC, some understanding of management of cross channel activities
  • Proven experience of client insight development, spotting future industry changes and being one step ahead of the curve
  • Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
  • Ability to continuously demonstrate innovation and initiative
  • Proven track record of working to and meeting simultaneous deadlines, ability to lead a team to meet deadlines
  • Impeccable attention to detail
  • A mathematical and analytical mind
  • Ability to manipulate large amounts of data
  • Highly organised and an ability to multi-task
  • Excellent communication, organisation, and presentation skills. Proven ability to negotiate
  • The ability to autonomously identify opportunities, generate ideas and formulate strategies
  • Leadership skills: managing direct reports, a motivator
  • 1+ years line management experience, mentoring & training
  • Proven experience in client expectation management roles and situations, able to manage and direct client expectations


On completion of the three month probation period every employee is eligible for the benefits listed on our careers site

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Or, know someone who would be a perfect fit? Let them know!



Abbey Foregate
SY2 6AH Shrewsbury Directions 01743 211165

What's Croud like?

We live and thrive by the values of passion, imagination and integrity. Across all four of our offices, we pride ourselves on our team spirit and community feel. 

"Great place to work with hard working and passionate people!" - Current employee, Glassdoor


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