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SEO Account Director

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ROLE OVERVIEW


We are looking for a highly intelligent, charismatic and creative thinking individual who is passionate about digital marketing, in particular SEO. The successful candidate will be keen to learn, want to strive for success and have a desire to question everything. An analytical mind-set coupled with a creative flair is a must for this role along with the willingness to take a risk. 

The overall purpose of this role is to support the Head of SEO and lead the SEO Senior Account Managers, Managers and Executives in implementing SEO strategy for key clients. You will be responsible for the management and delivery of SEO scopes for our clients, using both internal resource and our network of specialists, in order to achieve client business objectives and targets. 

You will be responsible for the effective implementation of client Account Development Plans (ADPs) in order to achieve client’s annual business objectives and targets.

MAIN ACTIVITIES / DUTIES


  • Development and execution of the client strategy to increase profit, and provide a high level of great customer service to clients
  • Work together with wider teams to devise and deliver Account Development Plans (ADPs) for each client to sustain and grow client performance
  • Manage profitability of key accounts
  • Work with Head of SEO to input into overall direction of department
  • Pioneer direction of department across the team
  • Develop, mentor and train team members 
  • Work with the team to ensure effective day-to-day implementation of SEO campaigns across key clients within the channel team
  • Advocate the client’s SEO strategy and support members of the team where required
  • Ensure client accounts are following SEO best practice, ensuring that hygiene factors are monitored and managed accordingly
  • Play active role in defining SEO best practice and scalable processes
  • Stay up to date with new market tools and opportunities, which would support client strategy or Croud’s product offering, and share to the wider team
  • Surprise and delight clients through innovation, knowledge share & insight; highlighting successes on a weekly basis (monthly for smaller clients). Support SEO Managers & Executives to adopt this approach to client management & performance.
  • Provide direction and drive daily client operations across the team.
  • Provide reporting and measurement of the effectiveness of campaigns, ensure client reports are delivered on time and accurately 
  • Share learnings with the wider Social, Display, PPC and Analytics teams to drive performance and efficiencies
  • Provide direction and guidance to the SEO Executives and Managers to deliver excellence in required communication and client service standards for each client as well as generally.
  • Direct line manage a team of SEO Executives and Managers, managing monthly 1:1s and Quarterly Performance Reviews (QPRs), mentor new team members to become operational in their roles quickly and efficiently.
  • Attend and contribute to second interviews with potential candidates and support the final selection process.
  • Manage and direct training and development needs for SEO Executives and Managers, including management of Personal Development Plans (PDPs). 
  • Support and contribute to all training delivery in tangent with the Development Manager, ensuring that team members are available for induction training delivery or ongoing training delivery. Everyone is responsible to deliver training modules internally.
  • Advocate knowledge share, drive delivery of cross channel processes and sharing of tools. Lead by example and drive the team to share knowledge cross team and cross channel.
  • Innovate new technologies and ways of working, monitor market trends in order to support internal growth and efficiency strategies. Support and contribute to the development of the tech roadmap.
  • Oversee regular or ad hoc projects and delivery of projects within the team.
  • Manage and deliver at least one "Test & Learn" activity per month to support client innovation and to contribute to the internal Case Study process.
  • Contribute to the new business process and oversee management of sales support delivery from the team as required / requested by the sales team.
  • Identify areas of development within existing business and support the SEO Channel Head to upsell from Croud's suite of digital services.
  • Drive overall performance within the team to achieve margin and incremental revenue month on month.
  • Proactively identify workflow efficiencies to counter ineffective process within the team - new ways of working, continuous process improvement
  • Proactively use all tools and technologies at your disposal, identify and share emerging tools and technologies that could contribute to the development of Croud’s SEO offering or workflows
  • Proactively monitor for industry updates and share with the wider team
  • Proactively keep abreast of industry news and contribute suggestions as to how Croud can incorporate this into our methodologies to improve the department
  • Contributing to and supporting Croud marketing activities.

REQUIRED KNOWLEDGE, SKILLS & EXPERIENCE


  • Degree level education or relevant equivalent experience
  • Minimum of 5 years’ experience in Digital Marketing
  • Minimum of 4 years’ experience in SEO advertising
  • Excellent communication, organisation, and presentation skills
  • A mathematical and analytical mind
  • Exceptional client service skills
  • Highly organised and an ability to multi-task
  • Impeccable attention to detail
  • Excellent Microsoft Office skills which must include Excel, Word and PowerPoint
  • Proven track record of working to deadlines
  • Proven time management skills
  • Proven ability to negotiate.
  • The ability to autonomously identify opportunities, generate ideas and formulate strategies
  • Leadership skills: managing direct reports, a motivator
  • 3+ years line management experience, mentoring & training
  • Proven experience in client expectation management roles and situations, able to manage and direct client expectations
  • Clear passion for digital marketing and SEO

COMPANY BENEFITS


On completion of the three month probation period every employee is eligible for the benefits listed on our careers site which include:

  • 25 days holiday a year
  • Annual performance bonus
  • Sale commission
  • Recruitment referrals bonus
  • Gym membership contributions
  • Ride to Work scheme
  • Rail card
  • Season Ticket loan
  • Free fruit, breakfast cereals and tea & coffee
  • Enhanced maternity and paternity package
  • Share option scheme

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Or, know someone who would be a perfect fit? Let them know!

Department

Shrewsbury

Abbey Foregate
SY2 6AH Shrewsbury Directions recruitment@croud.co.uk 01743 211165

What's Croud like?

We live and thrive by the values of passion, imagination and integrity. Across all four of our offices, we pride ourselves on our team spirit and community feel. 


"Great place to work with hard working and passionate people!" - Current employee, Glassdoor

 

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