ROLE OVERVIEW

Croud is a digital marketing agency with a unique business model, recently named Campaign's Global Performance Marketing Agency of the Year.

Croud is a highly successful, continually fast-growing agency with ambitious plans for the future. Our operating model makes things interesting and exciting; and we benefit from a brilliant, positive culture. It’s a fantastic place to work.

We are looking for a Senior Digital Analytics Implementation Manager to join our Digital Analytics Team, to work in the context of digital advertising and marketing.

The Digital Analytics team forms part of the wider Data Solutions division, including Data Visualisation, Adtech, Ad Operations, and Data Engineering & Data Science. This role reports to the Head of Analytics.

As a key member of our Data Solutions Leadership team, you take a major share of the responsibility for leading the growth of our Implementation team, and its capabilities. . This will include responsibility for developing and coaching our analytics team. You’ll need to be an excellent, clear communicator - including about technical concepts - and a skillful partner for our clients. You will of course be an expert in the forensic analysis of tracking implementation, and in solution design for client requirements. 

Croud operates a hybrid working model with a minimum of 2 days a week based in our Shrewsbury office and the remaining days from home if you wish.

RESPONSIBILITIES

• Growth:
  • You will manage and coach the members of your team, developing their strengths and sharing your own skills and experience.
  • You’ll refine and build on the process and structure that the team uses in management, and in delivery for clients.
  • You’ll lead in the development of Croud’s Analytics products and propositions.
• Capability:
  • You’ll be an exceptional talent in data collection implementation for apps and websites.
  • You will analyze pre-existing implementations yourself, as well as oversee the same work performed by your team.
  • You will - sometimes first-hand, sometimes through the oversight of your team - lead clients through developing their measurement strategy; and design solutions and development plans that offer the greatest possible value to client businesses.
  • You’ll expand yours and the agency’s current core skill set beyond Google Marketing Platform into an increased use of server-side tagging, and platforms including Tealium and Adobe’s Analytics and Launch, as well as resources on Google Cloud Platform.
• Client Service & Leadership:
  • You will set a standard for the team in confident and perfectly clear communication with contacts across our diverse client base, including about technical concepts.
  • You’ll manage client satisfaction, and build strong, mutually valuable relationships.
• Technical brilliance: 
  • Be that subject matter expert that takes pride at pushing the boundaries, outgrowing the current skill set out of Google Marketing Platform (Tealium, Adobe Analytics) and expanding to new data horizons (server-side tagging, Google Cloud Platform).
    
• Team management: 
  • Take the team on a journey from humble beginnings to become experts in their relative areas of specialization by a combination of best practice documentation and 1-to-1 coaching.
• Client Leadership: 
  • Build long-lasting relationships with a large and diversified client base, completing projects on time alongside junior team members, designing business-friendly implementations, and weaving the practice into every piece of work.
• Growth: 
  • Manage a fast-growing team, creating processes from scratch when necessary, detecting the next projects that move the needle and thinking ahead of the game.

Growth and development for the role and your team

• Server-Side GTM and Measurement Protocol
  
• Adobe Analytics & Adobe Launch and Tealium
  
• Experience using Google Cloud Platform (sGTM, BigQuery, SQL)
  

Your Day to Day will include:

• Projects: 
  • Design the right technical solution for a large roster of clients, deliver GA & GTM audits to kick-start their journey towards excellence, initiate their GA4 migration and dual set up considering upcoming Universal Analytics sunset, write outstanding data layer documentation & liaise with dev team to support dev and QA effort
    
• Ad hoc requests: 
  • Provide mission-critical support to clients, provide solutions & turnarounds on corner cases and educate the wider team on detecting challenging cases
• Clients: 
  • Deliver missions in line with clients’ expectations & budget, driving retention and upselling new lines of services
• Privacy: 
  • Work towards Server-side GTM from Google Consent Mode and client-side Enhanced Conversion and Facebook CAPI

PERSON SPECIFICATION

• Expert knowledge in Google Analytics and Google Tag Manager (Universal Analytics, GA4, GA360) and privacy-related technology (Google Consent Mode, Enhanced Conversion, Facebook CAPI, Consent Management Platform)
• Solid knowledge in app tracking (GA4, Appsflyer, Adjust)
• Solid knowledge of marketing platforms tagging (Google Ads, Facebook, Tik Tok, Bing)
• Structured approach towards quality assurance
• An appetite for leading on all aspects of the job and growing expertise along with the team
• A strong sense of judgment to cut through the noise & steer the ship in the right direction
• Client-facing experience with the ability to act as a bridge across multiple teams.
• Proven track record in successful team leadership

COMPANY BENEFITS

Croud offers a clear path to progression for all members of staff. We are committed to offering development opportunities alongside a support system of regular performance reviews. The opportunities are endless!

On completion of the three month probation period every employee is eligible for the benefits listed on our careers site which include:

• 25 days holiday a year
• Annual performance bonus
• Sale commission
• Recruitment referrals bonus
• Gym membership contributions
• Ride to Work scheme
• Rail card
• Season Ticket loan
• Free fruit, breakfast cereals and tea & coffee
• Free home office chair and screen
• Enhanced maternity and paternity package
• Life and income protection
• Medical cash plan
• Agile Working Policy

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.