CRO Account Director

Are you passionate for CRO and want a career defining opportunity? This is a once in a lifetime opportunity to help develop a world class CRO function at the Performance Marketing Agency of the Year!
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Croud is a global, full-service, digital marketing partner with a rapidly growing in-house team of 200+ digital experts. Through the seamless connection of data, technology and creativity, Croud develops strategies for sustainable growth that drive immediate business impact.

We have recently been awarded Performance Marketing Agency of the Year in the Campaign's 2020 Agency of the Year UK and EMEA Awards!

We are looking for someone with a deep understanding of Conversion Rate Optimisation (CRO) methodologies that is able to bring a wealth of knowledge and insight to our team.

The CRO Account Director role will take the lead on client testing programmes (A/B and landing page creation/optimization) across our growing client portfolio. Responsible for the day to day delivery of clear client strategies and being a key point of contact for clients, it’s a great opportunity to take a leading role, working closely with the Head of CRO, to put your stamp on a channel at a leading digital marketing agency.

The aim of this role is to deliver expert advice and strategy to help clients achieve their experimentation and/or commercial goals.


The main focus of this role will be to coordinate the delivery of clear optimisation strategies for clients across their digital touchpoints, which includes:

  • Create and manage strategies to help deliver long term results and maturation of our clients’ testing capabilities and understanding
  • Reinforce and ensure generated test hypotheses are grounded in data to address specific issues identified in either quantitative and/or qualitative research 
  • Ensure accurate reporting on test results and lead discussions with the client and/or team on iterations of tests to drive the strategy forward
  • Prioritise insights and testing strategies which helps our clients achieve their goals and delivers ROI
  • Clearly convey your testing ideas and process through concise team communication and/or written briefs 
  • Demonstrate proactivity and taking a leading role in client management and communications
  • Act as a key point of contact for clients, leading on strategy and helping our clients mature their testing programmes.
  • Be accountable for the success for your clients - to be measured against KPIs both internally and client based (e.g. test success rate, CvR% target, NPS)

As CRO Account Director, you will also be responsible for these areas:

Line Management

Ensure personable and professional line management to others in the team. 

  • Working within Croud’s Career Development Framework, mentor and lead the development of staff under your line management

Training and Development

Aid in the ongoing development, support, training and thought leadership of CRO at Croud, which includes:

  • Working closely with the Head of CRO to identify key areas of training for junior members of the team
  • Aid in the development of a culture of testing and learning, knowledge sharing and best practice adoption at Croud
  • Aid in the creation of CRO training available across Croud - Championing the values of User Experience design, usability, accessibility and design thinking.
  • Contribute to marketing and sales opportunities including, but not limited to, new business development, attendance of and contribution to new business pitches and Croud website material



  • Experienced in the ideation, development, set up and running of digital experiments and A/B tests optimising to online conversion
  • Comfortable in leading, but also participates as part of a team
  • Experience with Optimisation tools (e.g. Optimizely, Google Optimize, Hotjar, Zuko or similar)
  • Good knowledge of UX best practice principles
  • Experience using analytics packages (e.g. Google Analytics, Adobe Analytics etc.)
  • A critical thinker and problem solver
  • Personable
  • Excellent communication skills and experience with stakeholder management
  • An understanding of HTML, CSS and JavaScript 
  • Self-motivated and ideas driven, open to change and new ways of working
  • Experience of driving innovation and continuous improvement
  • Actively seeks out opportunities to improve and keeps up with market trends


On completion of the three month probation period every employee is eligible for the benefits listed on our careers site which include:

  • 25 days holiday a year
  • Annual performance bonus
  • Sale commission
  • Recruitment referrals bonus
  • Gym membership contributions
  • Ride to Work scheme
  • Rail card
  • Season Ticket loan
  • Free fruit, breakfast cereals and tea & coffee
  • Free home office chair and screen
  • Enhanced maternity and paternity package
  • Share option scheme
  • Life and income protection
  • Medical cash plan
  • Agile Working Policy

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.  

Or, know someone who would be a perfect fit? Let them know!


Abbey Foregate
SY2 6AH Shrewsbury Directions [email protected] 01743 211165 View page

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