CRO Executive

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ROLE OVERVIEW


This is an entry level position for a highly intelligent, charismatic and creative thinking individual who is passionate about web design and/or development and has a keen interest in learning how to identify, and influence, user behaviour.

The successful candidate will be keen to learn, want to strive for success and have a desire to question everything. An analytical mind-set coupled with a creative flair is a must for this role along with the willingness to take a risk.

The overall purpose of this role is to help support the agency's client optimization strategy and to develop the CRO service. Aiding in the delivery for current client programmes, a large part of the role will be to develop and/or identify opportunities to increase conversions for our broad client portfolio.


RESPONSIBILITIES


  • Aiding in the planning, briefing and coordinating of user research to gather a deep understanding of user/audience needs and behaviours
  • Support in the identification of opportunities for optimization based on site analytics, reports, experience and digital best practices
  • Assist in the implementation and management of all tools and technologies to help successfully deliver Croud CRO programme
  • Contribute to the test and learn culture within Global Digital teams, and in collaborating with other channels within Croud on the expansion of CRO and its key principles
  • Responsible for the day-to-day management of weekly, monthly reports and insights relating to client KPIs (e.g. acquisition funnels, conversions and on-site behavioural metrics)
  • Responsible for the day-to-day management of client CRO programme reporting & insights - daily/weekly sense check of test results/funnels
  • Responsible for building strong client relationships through attending regular update calls and client workshops
  • Responsible for the analysing and reporting on CRO test results to determine the impact on UX and it's subsequent ROI
  • Supporting the development and execution of client A/B and multivariate testing
  • Responsible for coordinating directly with the Croud Network’s UX designers and Web Developers to manage the delivery of optimisation programmes
  • Responsible for crafting hypothesis for A/B testing and website improvement recommendations based on data

 

PERSON SPECIFICATION


  • Degree level education or equivalent / relevant work experience
  • Proactive can-do attitude
  • Analytical, creative and problem solving mind-set
  • Passion for digital marketing and analytics
  • Understanding of website optimisation, A/B and MVT testing a plus
  • Proven track record of working to and meeting deadlines
  • Proven time management skills and ability to manage tasks simultaneously
  • Impeccable attention to detail
  • A mathematical and analytical mind
  • Highly organised and an ability to multitask
  • Strong communication, organisation, and presentation skills
  • Experience of working in teams to meet a common goal


COMPANY BENEFITS


On completion of the three month probation period every employee is eligible for the benefits listed on our careers site which include:

  • 25 days holiday a year
  • Annual performance bonus
  • Sale commission
  • Recruitment referrals bonus
  • Gym membership contributions
  • Ride to Work scheme
  • Rail card
  • Season Ticket loan
  • Free fruit, breakfast cereals and tea & coffee
  • Free home office chair and screen
  • Enhanced maternity and paternity package
  • Share option scheme
  • Life and income protection
  • Medical cash plan
  • Agile Working Policy

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.  

Or, know someone who would be a perfect fit? Let them know!

Shrewsbury

Abbey Foregate
SY2 6AH Shrewsbury Directions [email protected] 01743 211165

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