Planning Director

Join our fast growing digital agency and create a new type of account planning - one that can deliver truly data-driven solutions for our clients!
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Croud is one of the fastest growing, most accomplished digital agencies in the world. We work with massive global brands and fast-moving eCommerce players in 122 markets, accelerating their digital campaigns with our crowd-sourced network of digital experts and proprietary tech. We’re now focused on our next stage of growth, and we’re looking for experienced Planners to help us achieve it. 

Together, we want to create a new type of account planning: one that is based on established tools & techniques, combined with search, performance data and customer analytics, to deliver truly data-driven brand and performance solutions for our clients. If you’re a digitally-savvy comms planner looking for a new challenge at a truly unique agency, we want to hear from you. 

As a planning expert, you’ll excel at turning data - whether it’s on audience behaviour or campaign performance - into actionable insights. Ideally, you’ll have experience in working with digital channels, and will have a clear understanding of digital measurement and targeting, and what they mean for the planning and optimisation of media campaigns. 

Alongside that, you’ll be adept at using audience and market insight to direct your planning work, using industry tools to surface data that will help Croud’s clients make informed decisions about their audience, the markets they operate in and their competitors. 

You’ll also have experience working closely with clients, helping them to solve problems and make smart decisions about how to invest their digital media budgets. You’ll be present at every stage of the campaign planning process: interpreting a client’s objectives, creating measurement frameworks, writing incisive strategy, building testing methodologies and diagnosing performance. 

As well as helping our clients plan their campaigns, you’ll be closely involved with monitoring performance in real-time, passing insight back to Croud’s channel experts and helping them to build a holistic view of their campaigns. You’ll help to decipher digital measurement and return on investment, and act as counsel to some of Croud’s biggest and most prestigious clients alongside our dedicated Client Strategy team. 

We also want our planners to get closely involved with planning and pitching for new business opportunities, helping to win new prospects and grow existing accounts. Ideally, you’ll have experience in winning big accounts and helping to turn pitch strategy into industry-leading performance. 

You’ll be interested in learning more about the other parts of the digital marketing world and how they interact to drive client success: content, SEO and creative. Our Strategy & Planning team is a broad church, and over time you’ll be encouraged to develop your skills and expand the scope of your role to meet evolving client needs. We’re looking for someone who can apply creativity and imagination to their campaign planning, and who can successfully develop and pitch big new media initiatives.


  • Work closely with senior client stakeholders to identify and solve key marketing challenges, as well as internal collaboration with other teams at Croud to pull plans together
  • Cross-channel media planning, ensuring that investment decisions made on behalf of clients are rigorously informed by all the available data
  • Oversee measurement and testing strategy across channels, driving constant improvements in performance
  • Oversee audience, market and competitor intelligence projects, ensuring that work is insightful and actionable
  • Drive revenue for Croud through existing account growth and contribution to business development
  • Complex marketing problem solving; turning solutions into strategies to present back to clients
  • Represent Croud at industry events, public speaking and thought leadership


  • Demonstrable in-depth experience as a Planner or Account Director. We’re open to candidates from comms, media or digital planning backgrounds, or who currently work in strategy roles
  • Experience of campaign planning that has driven demonstrable results for clients 
  • Experience in CPG and/or Multi Brand Retail a bonus, but not a requirement
  • Extensive experience of presenting to clients and ’selling-in’ ideas, and of working closely with senior stakeholders to understand their business objectives 
  • Hands-on experience of key digital marketing platforms is preferred. These include (but are not limited to) Google Analytics, Google Ads, Facebook Ads Manager, DV360 
  • Hands-on experience of industry planning & insight tools is a nice-to-have. These include (but are not limited to) TGI, GlobalWebIndex, SimilarWeb
  • All the essentials: Excel/GSheets, Powerpoint/GSlides


On completion of the three month probation period every employee is eligible for the benefits listed on our careers site which include:

  • 25 days holiday a year
  • Annual performance bonus
  • Sale commission
  • Recruitment referrals bonus
  • Gym membership contributions
  • Ride to Work scheme
  • Rail card
  • Season Ticket loan
  • Free fruit, breakfast cereals and tea & coffee
  • Free home office chair and screen
  • Enhanced maternity and paternity package
  • Life and income protection
  • Medical cash plan
  • Share option scheme
  • Agile Working Policy

Standard hours are from 9.00am to 5.30pm, there’s flexibility if agreed in advance with your line managers (it may also be necessary on occasions to work outside of these hours).

Croud is an equal opportunity employer and does not discriminate on the grounds of a person's gender, marital status, race, religion, colour, age, disability or sexual orientation. All candidates will be assessed based on merit, qualifications and their ability to perform the requirements of the role.  

Or, know someone who would be a perfect fit? Let them know!


39 Tabernacle St
EC2A 4AA London Directions [email protected] 020 3733 4158 View page

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